Revenues from sales of broadband modems and gateways fell by 11% during 2002, as technology prices plummeted, according to research from Strategy Analytics. The new report, Residential Broadband Modems and Gateways: Global Market Forecast found that worldwide sales of broadband modems actually increased by 52% to 26.3 million units last year and it is estimated… Continue reading Broadband Modem Revenues On The Slide
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The latest ABC figures for national newspaper circulation reveal a positive period for the sector, which started the year on a high note, with circulation increasing by 4% during January.The largest increase in percentage terms was seen at Richard Desmond’s recently launched Daily Star Sunday, which continued to attract readers with its no-nonsense approach to… Continue reading ABC National Newspaper Round-Up January 2003
Adshel has consolidated its presence in Scotland by securing the new ten-year street furniture contract for Aberdeen, in a deal worth more than £3 million.The contract will see Adshel provide 60 new ad panels in and around Aberdeen’s main shopping street, in addition to an existing 287 opportunities across the city. The contractor will also… Continue reading Adshel Consolidates Scottish Presence With New Deal
Cable & Wireless was last week’s big story, as news of a take-over bid from Hong-Kong based telecoms group, Pacific Century Cyberworks (PCCW), had traders on the run (see Cable & Wireless Subject Of Takeover Speculation). However, some have already dismissed the offer as hot air, claiming that PCCW has no intention of making an… Continue reading Sharewatch:C&W Rises On Takeover Speculation
Virgin Radio has secured the deal to promote Sainsbury’s ‘win a million Nectar points’ competition during its Virgin Confessions evening talk show.The package has been developed as part of Virgin’s Access All Areas initiative and will include promotional trails and competitions linked to in-store activity at Sainsbury’s throughout February.On-air trailers using the strapline “Nectar-better rewards… Continue reading Virgin Secures Sainsbury’s For Nectar Promotion
The latest NRS figures for the six months to December 2002 reveal a broadly positive period for overall national newspaper readership, which rose by 1.6% year on year to above the 67 million mark.Recent coverprice rises in the broadsheet sector appear not to have affected readership, with notable gains for the majority of quality titles.… Continue reading NRS National Newspaper Round-Up – December 2002
Multimedia messaging (MMS) to mobile telephones is seen by the telecoms industry as a much-needed revenue elixir that will help ease their current financial woes. However, research shows that consumers may not be so readily won over.Also On MediaTel Insight Today…Consumer Approval For Online Xmas Shopping The growing popularity of online shopping in the US… Continue reading MediaTel Insight: Will Europeans Respond To MMS Marketing?
Search targeted marketing has been called into question by new research which shows that majority of internet users go directly to websites, as opposed to using web-links or search engines.The research from web analysts, WebSide Story, suggests that the way consumers are using the internet is changing. As of the 3 February this year 64%… Continue reading New Research Questions Search Targeted Marketing
According to a report in today’s Guardian, ITV chiefs Michael Green and Charles Allen are coming under increasing pressure to stand down if and when the merger of Carlton and Granada takes place. Under the terms of the deal, thrashed out in October (see Carlton And Granada Enter Advanced Merger Talks), it was agreed that… Continue reading Shareholders Round On Senior ITV Executives
Commercial broadcasters are to receive a further blow later today when the Government agrees to increase the licence fee by £4 per year, giving the BBC an additional £100 million of public money.Culture Secretary, Tessa Jowell, is expected to make the announcement to Parliament later this morning, just weeks after warning that the licence would… Continue reading BBC Licence Fee Rise Set To Anger Commercial Rivals
