Dentsu and IPG Mediabrands have been announced as new members of the Conscious Advertising Network, despite the latter’s well-publicised media-buying activity for fossil-fuel companies like Saudi Arabia’s Aramco.
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Hearts & Science’s chief strategist explains how moving attention away from the mainstream is valuable for brands, and shares six strategies to build regional diversity.
A deepfake version of the former IPA President Julian Douglas and a deepfake Paul Bainsfair – the IPA’s current Director General – took opposing sides of the AI argument.
TikTok has been fined £12.7m by the UK’s data watchdog for not doing enough to protect the privacy of children.
Argos has criticised a Reach regional newsbrand’s marketing partner after an “advertorial” article promoting the retailer fell afoul of the UK advertising standards code.
A new study by Global has found campaigns that use a variety of large screen outdoor formats build more brand awareness and experience “a multiplier effect” across categories.
While 29% of US teens own a VR headset, only 4% of this group reportedly use it on a daily basis and only 14% use it on a weekly basis.
In brief: Jo Rigby joins the IPG Mediabrands’ agency Mediahub as head of growth and marketing for UK operations.
In brief: More than 12 FMCG advertisers, including Unilever and PepsiCo, are now part of the trial for ITV Adlabs’ retail-media solution, Matchmaker.