Four of the top UK commercial chiefs share their perspectives on how to survive at the top level of media sales, hybrid working and what they have learned from the pandemic.
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What’s Possible Group and its subsidiary media agency The Specialist Works have appointed Parry Jones as CEO.
The UK’s digital ad market grew 5% year-on-year in the first six months of 2023, led by double-digit growth in video ads.
Jobs: AI can be used for inspiration, but customisation, originality, and critical thinking are still key.
Denise Turner discusses why she feels we must properly define measurement, especially if it is to continue to take on a bigger role for advertisers.
Stefanie Daniels examines what true authenticity looks like for media professionals, leaders and organisations.
Omar Oakes is joined by Neil Charles, ITV’s Measurement and Modelling senior manager, and Ronny Golan, CEO and cofounder of ViewersLogic to unpack the value of peak airtime.
At The Future of Gaming conference this month, the metaverse was variously declared “dead in the water”, while others insisted it was “insane” to dismiss the term as nothing more than hype.
Linear, connected TV, radio, podcasts, addressable audio…. isn’t it time to get back to simplicity in media, asks the editor-in-chief.
Agencies find it easier to blame measurement geeks than admit their failures in trading transparency and inaction over ad fraud.