Reach CEO Jim Mullen is foregoing a salary increase in 2023, the company announced in its full annual report today.
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Dentsu UK&I has announced an update to its Effective Attention offer, which will now included dentsu’s proprietary media carbon calculator data.
In brief: the new relationship will see PinkNews become part of Ozone’s centralised audience proposition for advertisers.
Barb CEO: Not only do we intend to measure and report fit-for-TV content, but also content that adheres — at a minimum — to industry-accepted levels of brand safety.
Analysis: After a sluggish start, streaming giants Netflix and Disney+ appear to have found limited success with cheaper, ad-funded tiers and subscription hikes.
A BBC memo urged staff to delete the TikTok app from company devices, while the US DOJ is investigating possible use of the app for surveillance.
Anna Sampson shares her best practice for storytelling, as it seems to have become ‘a lost art’ amongst younger talent in media.
The future of retail media is bright, but a cluttered market threatens to act as a barrier to exponential growth.
ChatGPT may not make journalists obsolete, but its generation of inaccurate or false information should make any news outlet nervous.
In brief: Netflix has has 40 games due to launch this year, with another 70 in development with its partners, the streaming giant has announced,