Simon Redlich, CEO at ABC, has been re-elected as global President of the International Federation of Audit Bureaux of Certification (IFABC) for a second term.
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The basic relationship between reach and business results has “eroded dramatically”, Zenith UK chief strategy officer Richard Kirk argues.
Budgets for research and experimentation in emerging platforms might now face the chop, warns Omnicom Media Group’s chief market analyst.
Davids are disruptive and agile; Goliaths can crowdsource insights, provide stronger measurement, and bet big on traditional advertising.
Thinkbox, the marketing body for TV advertising, is back on TV with its seventh advertising campaign and second from creative agency Mother London.
Bauer Media Audio has made two promotions within its team working across Europe as it attempts to drive forward its growth in digital audio.
Out-of-home (OOH) advertising revenue for the third quarter of 2022 grew 13% year on year to £306m.
In brief: 533 journalists are now detained worldwide, a new record and a 13% increase from last year.
In brief: Senator Marco Rubio and Representatives Mike Gallagher and Raja Krishnamoorthi have introduced legislation that would ban TikTok in the US.
Dentsu expects global ad spend to grow by 3.8% in 2023, a slowdown compared to +8.0% in 2022. Much of that growth will be driven by price inflation.