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ITV’s newly launched streaming service, ITVX, attracted 66.5 million streams in its first week, an increase of 138% year-on year.

From changing government regulation to the passing of the Queen and the sale of Twitter to Elon Musk, to say 2022 has been an eventful year in media and the world more generally would be an understatement. 

Jean-Philippe Amos tells The Media Leader about joining the outdoor ad tech startup and what the biggest factor for success in media sales is.

It’s hard to read incredibly positive things about TV advertising and yet be compelled to argue with them, but sometimes you have to, says Thinkbox’s Matt Hill.

Sometimes it’s the small incremental changes, rather than the big steps, which contribute most to success. But how does this work in practice?

As the Musk-Twitter media circus continues, major international news organisations should be planning a rescue package for when the curtain finally falls.

In brief: Mastodon gained 2.2 million active users between October and November 2022, according to a blog post by its creator.

In brief: Epic Games reached record-breaking settlements with the US FTC over complaints regarding children’s data privacy and billing practices.

The Media Leader spoke to media agency execs, broadcasters, intermediaries, specialists and columnists to find out their thoughts on the most significant change in media this year.

Throughout 2022, The Media Leader has fielded exceptional opinions and perspectives from a number of columnists, industry veterans, and fresh voices.