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As a result of changing habits between generations, only OOH consistently delivers over 90% weekly reach across all age groups.

In brief: Domino’s has renewed its sponsorship of ITV’s streaming platform following the launch of ITVX in December in a two-year deal struck by Havas Media Group UK.

Ross Sergeant, the global head of media at brewer Asahi, has left to join National Lottery operator Allwyn in the same role within weeks of the company launching a review of its media agency account.

Western European pay TV revenues will drop by nearly 18% over the next five years to $22bn as subscribers leak away from cable and satellite bundling across the continent.

Our Future of Audio Europe event revealed a strong desire from audio professionals to improve measurement. But, as The Media Leader discovered, views on how to do this vary widely.

This needless stunt by Gary Lineker may be the clarifying moment the BBC needs, writes the editor.

News UK has promoted Shelley Bishton from head of creative diversity to head of diversity, equity and inclusion.

Heather Petaccio will now be responsible for all aspects of the international ad tech and information company’s US operations.

Analysis: It wasn’t an instant hit with Channel 4 or with audiences. But Gogglebox is now a ratings mainstay and a key target for media buyers looking to connect with ‘real people’ for new brand campaigns.

Spotify revealed wider video podcast tools at its annual upfronts in LA yesterday.