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It appears global forces are reshaping our behaviours and preferences, and businesses will need to adapt their brand strategies alongside them.

More than two-thirds of retail media buyers (70%) surveyed by IAB Europe cited a lack of retail media standardisation as “a key barrier” to further investment.

Global’s commercial agency director shares the biggest turning point in her career and what she would do if she took a year off work.

Radio 4’s Today deserves a pat on the back for its exceptional journalism on the RAAC scandal and ‘Martha’s rule’.

Faux OOH could complement Foundational and Special OOH activations, but it’s not quite the same thing in some powerful, if subconscious, ways.

Barb, the industry’s TV audience measurement body, will take over governance responsibility for CFlight in January 2024.

TV, a traditional lynchpin of ad campaigns, has slipped out of marketers top-ranked media channels this year, falling from third place in 2022 to 12th place in 2023. Meanwhile, consumers say they prefer in-person ad experiences.

Full report available at: Mediatel > Connected > Consumer Surveys

Outsmart, the trade body for the OOH advertising industry, found digital and classic revenues grew by 6.1% and 2.4% respectively across H1 2023.

The Adwanted Media Research Awards 2024, previously known as the Mediatel Media Research Awards, are officially open for entries this week.