As viewers are paying more than ever for TV content, Bob Wootton examines the latest Ofcom consultation on “levelling the playing field” between broadcasters’ ad schedules.
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DoubleVerify identified three times as many CTV ad fraud schemes in 2022 as they did in 2020.
In brief: the bagel brand will run 3D creative across select Global-run digital gateway screens at London Waterloo and Kings Cross St Pancras.
Havas’ global managing director of measurement explains why, despite falling out of favour, Marketing Mix Modelling still has a lot to offer marketers.
Commercial radio registered record weekly reach and share of listening according to the latest Rajar radio audience data.
Bauer’s Greatest Hits Radio grew its morning reach by the largest percentage of any station during the first quarter (+28%), eclipsing two million listeners.
According to the latest Rajar radio audience data, online listening share on commercial radio reached 28% in Q1 2023 surpassing analogue listening (27%) for the first time.
The Guardian’s chief advertising officer tells The Media Leader about what a media salesperson needs in 2023, and her most insightful mistake.
Rather than schadenfreude at the fate of Vice News, traditional media and advertisers should take key lessons from its trajectory.