Taxi Media and Mastercard are launching what they claim to be the first ever London taxi campaign to promote an SMS competition.The campaign, which launches this week, includes 20 fully-liveried cabs fitted with tip-up seat ads, asking passengers to text for a chance to win VIP tickets to this year’s Mastercard Mobo Awards.Commenting on the… Continue reading Taxi Media Gets Into SMS With Mastercard
The ITC has upheld complaints against a TV ad for Carling Beer and has ruled it can only be shown after the 9pm watershed.The ad shows a woman pouring a trail of beer around her home, which her boyfriend licks off the floor. He follows the trail to her bedroom where she goes to pour… Continue reading ITC Upholds Complaints Against Carling TV Ad
Channel 5 news is to under-go a re-vamp as part of the transformation of the channel’s branding this autumn.From next Monday the news will carry the new name “five news” and a re-branded ident designed to bring it up to date with the channel’s new look.Chris Shaw, senior programme controller of news and current affairs… Continue reading Channel 5 Unveils Revamped News Programme
Media Stocks saw little movement in Wednesday’s subdued session as the city paid it’s respects to colleagues lost on September 11th.Most traders were reluctant to engage in any aggressive trading activities on such a poignant day. Five thousand brokers and underwriters attended a service at Lloyds of London.On the corporate newsfront the Barclay Brothers, owners… Continue reading Sharewatch
The chief executive at RTL, Europe’s largest broadcaster, has called on the UK government to extend the ban on companies outside the EU investing in British broadcasting firms until similar laws in the US are relaxed. Speaking at the Royal Television Society’s International Conference in London, Didier Bellens voiced his disapproval of US TV ownership… Continue reading RTL Chief Calls For Level Playing Field On Media Ownership
Emap is to increase the take-up of SMS services across its entire media portfolio with the creation of a new role of mobile business director.Former business director of youth, Gillian Kennedy, has been appointed to the role, which will involve working across Emap’s radio, magazine, TV, online and mobile data-bases to create bespoke interactive cross-media… Continue reading Emap To Boost Wireless Up-Take Across Media Portfolio
A new survey from In-Stat/MDR indicates that business broadband usage is likely to grow in the next few years. However, these findings are tempered by claims that the technology will largely be confined to non-essential applications in small remote branch offices or for home workers. The research found that over a fifth of large US… Continue reading US Firms Reluctant To Commit To Broadband
The London Underground has launched a new magazine, called Tube, which will be distributed by mail to over 300,000 monthly and season ticket holders.The magazine, published by John Brown Citrus, will be A5-sized and its 32 pages will contain a combination of features and advertising.Sian Phillips, editor of the new title, told Newsline: “The magazine… Continue reading London Underground Launches Tube Magazine
The viability of paid-for content will be the focus of this year’s World Electronic Publishing Conference to be held in Barcelona next month. “Beyond The Printed Word” is organised by the publishing technology association IFRA, the World Association of Newspapers (WAN) and the magazine publishers association FIPP. The conference, which will take place on 17… Continue reading Publishers Step Up Search For Online Profits
Emap’s London-based Kiss 100 FM is launching a £1 million cross-media campaign to promote the Bam Bam Breakfast Show.The six-month campaign, which has been designed by Mother, launches later this month across Channel 4, Channel 5 and Emap’s portfolio of digital channels. The main TV push will be supported by a poster campaign comprising 6-sheet… Continue reading Kiss Beats The Rat Race With Six-Figure Campaign
