More Uk articles

A new survey from In-Stat/MDR indicates that business broadband usage is likely to grow in the next few years. However, these findings are tempered by claims that the technology will largely be confined to non-essential applications in small remote branch offices or for home workers. The research found that over a fifth of large US… Continue reading US Firms Reluctant To Commit To Broadband

The London Underground has launched a new magazine, called Tube, which will be distributed by mail to over 300,000 monthly and season ticket holders.The magazine, published by John Brown Citrus, will be A5-sized and its 32 pages will contain a combination of features and advertising.Sian Phillips, editor of the new title, told Newsline: “The magazine… Continue reading London Underground Launches Tube Magazine

The viability of paid-for content will be the focus of this year’s World Electronic Publishing Conference to be held in Barcelona next month. “Beyond The Printed Word” is organised by the publishing technology association IFRA, the World Association of Newspapers (WAN) and the magazine publishers association FIPP. The conference, which will take place on 17… Continue reading Publishers Step Up Search For Online Profits

Emap’s London-based Kiss 100 FM is launching a £1 million cross-media campaign to promote the Bam Bam Breakfast Show.The six-month campaign, which has been designed by Mother, launches later this month across Channel 4, Channel 5 and Emap’s portfolio of digital channels. The main TV push will be supported by a poster campaign comprising 6-sheet… Continue reading Kiss Beats The Rat Race With Six-Figure Campaign

European consumer spending on interactive TV applications and services will more than double in the next six years, according to a new study by Strategy Analytics. The research firm calculates that 16 million Europeans are active users of enhanced TV applications and predicts that spending in this sector will total $92 million in 2002. This… Continue reading European iTV Revenues Set To Escalate

Express Newspapers has confirmed that the new Sunday Star will be launched this weekend with a cover price of 35p.Speculation suggests the low price could spark a price war with what is likely to become the paper’s biggest rival, tabloid market leader the News of the World, which sells for 65p.The details of the new… Continue reading Sunday Star Set To Spark New Price War

The ASA has refused to censure a press campaign for McDonald’s which claimed that its new breakfast bun was “5 star fuel”.Complainants objected that the ad was misleading as the breakfast bun was “junk food” and did not constitute a proper nutritional breakfast. They also accused the ad, which was created by Leo Burnett, of… Continue reading ASA Clears McDonald’s Press Campaign

Analysis of July’s TV revenue figure for the UK’s main terrestrial channels reveals an overall decline of 3.4% year on year. All channels experienced a decline in total revenues, with the exception of Channel 5, which experienced a 13.5% increase adding weight to the argument it is to develop into a major player in the… Continue reading TV Market Round-Up July 2002 (Subscribers)

Yesterday was a positive day for media companies with the majority seeing shares rise. Granada and BSkyB were helped by comments made at a television conference in London. The former rose 8.97% to close at 82p, while the latter improved 6.66% to finish at £6.SMG also performed well with stock rising 7.65% to close at… Continue reading Sharewatch

Analysis of July’s TV revenue figures for the UK’s main terrestrial channels reveal an overall decline of 3.4% year on year. All channels saw revenues fall, with the exception of Channel 5, which experienced a 13.5% increase adding weight to the argument it is to develop into a major player in the television market after… Continue reading TV Market Round-Up – July 2002