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Stronger than expected TV upfronts have encouraged Jack Myers to issue a slightly more positive forecast for advertising growth in 2002. However, the recovery is predicted to be slow and protracted. Jack Myers Report calculates that US adspend will total $155.6 million this year, an increase of 1% on the 2001 total. Spot TV is… Continue reading US Advertising Forecasts From Jack Myers Report

Online advertising revenues are projected to decline 8% in 2002 according to new forecasts to be released next week by Jack Myers Report. Myers says that the figures reflect a move by analysts to conform to a standardised set of reporting data, following “years of using inflated industry figures that have resulted in exaggerated forecasts… Continue reading Online Ad Forecasters Overinflate Figures, Says Myers

Permission-based mobile advertising is, on average, 50% more effective at brand building than television and 130% more effective than radio, according to the results of new research commissioned by wireless communications company Enpocket. The brand awareness figures, which are based on comparable data from ICM, Neilson and Millward Brown, were compiled from post-campaign interviews with… Continue reading Mobile Advertising Is Better Brand Builder Than TV Or Radio, Says Study

Analysts at Merrill Lynch are looking set to downgrade their advertising forecasts, describing the current 2003 figures of 4.0% US growth and 3.0% global growth as more optimistic with each passing day. In an advertising and marketing sector round-up, the broker says that it is continuing to monitor spending across major advertising categories and media,… Continue reading Advertising Prospects Falter, Says Merrill Lynch

The US took a step closer to the roll-out of digital radio at the end of last week, as the Federal Communications Commission (FCC) approved a technology that will allow broadcasters to transmit digital signals along with their standard FM and AM broadcasts. These simultaneous broadcasts of digital and analogue signals – called in-band, on-channel… Continue reading US Digital Radio Gets A Boost With ‘Hybrid’ Broadcast Technology

Revenues from premium mobile messaging will exceed those from online advertising by 2006, according to a new study from Jupiter Research. The report predicts that while internet advertising revenues will total E3.1 billion in four years time, the premium mobile messaging market will be worth E4.6 billion. Jupiter emphasised that SMS messages will continue to… Continue reading Premium Mobile Revenues Set To Leap, Says Jupiter

ITV’s ad revenue growth in 2003 is expected to be just 0.5% in a market up by 3.3%, according to Merrill Lynch forecasts. The discrepancy between the two figures is a result of ITV’s loss of market share during year-end negotiations, due to falling viewing figures over the last year (see ITV Shows Autumn Pick-Up… Continue reading ITV Ad Revenue Monthly Forecasts From Merrill Lynch

Week on week analysis of the media sector shows stocks depressed by weakness on Wall Street, the prospect of military strikes against Iraq and downbeat economic news.Carlton and Granada were in focus last week following news of advanced merger talks that could lead to the creation of a single ITV (see Carlton And Granada Enter… Continue reading Sharewatch

Fox Kids is promoting its half-term programming and its new cartoon, Shin Chan, with a free A5 comic in The Sun and a TV advertising campaign.The promotion will see the comic inserted into 3 million copies of The Sun on Saturday 19th October. During the October half-term week the Fox Kids channel will be branded… Continue reading Fox Kids Teams Up With The Sun For Cartoon Promotion

Tonight will see MediaTel Group’s fourth annual Media Question Time take place at One Great George Street, Westminster, with a top media panel debating key industry issues under the chairmanship of BBC media correspondent Torin Douglas.The event is by invite only, but if you’ve missed out MediaTel NewsLine has just two pairs of tickets available… Continue reading Win Two Pairs Of Tickets For Tonight’s Media Question Time