Express Newspapers has confirmed that the new Sunday Star will be launched this weekend with a cover price of 35p.Speculation suggests the low price could spark a price war with what is likely to become the paper’s biggest rival, tabloid market leader the News of the World, which sells for 65p.The details of the new… Continue reading Sunday Star Set To Spark New Price War
The ASA has refused to censure a press campaign for McDonald’s which claimed that its new breakfast bun was “5 star fuel”.Complainants objected that the ad was misleading as the breakfast bun was “junk food” and did not constitute a proper nutritional breakfast. They also accused the ad, which was created by Leo Burnett, of… Continue reading ASA Clears McDonald’s Press Campaign
Analysis of July’s TV revenue figure for the UK’s main terrestrial channels reveals an overall decline of 3.4% year on year. All channels experienced a decline in total revenues, with the exception of Channel 5, which experienced a 13.5% increase adding weight to the argument it is to develop into a major player in the… Continue reading TV Market Round-Up July 2002 (Subscribers)
Yesterday was a positive day for media companies with the majority seeing shares rise. Granada and BSkyB were helped by comments made at a television conference in London. The former rose 8.97% to close at 82p, while the latter improved 6.66% to finish at £6.SMG also performed well with stock rising 7.65% to close at… Continue reading Sharewatch
Analysis of July’s TV revenue figures for the UK’s main terrestrial channels reveal an overall decline of 3.4% year on year. All channels saw revenues fall, with the exception of Channel 5, which experienced a 13.5% increase adding weight to the argument it is to develop into a major player in the television market after… Continue reading TV Market Round-Up – July 2002
The IPA has released its latest Trends In Television Report showing that ITV’s share of viewing has fallen during the second quarter of 2002, whilst BBC1 has seen its audience share increase.The report, which is the second since the introduction of the new BARB panel at the beginning of this year (see TV Viewing Levels… Continue reading IPA Trends In TV Report Reflects ITV’s World Cup Weakness
Global advertising network, Publicis, has released first half financial results which saw revenues increase by 2.4% year on year, outperforming the overall market. While the worldwide advertising market dropped an estimated 6% in the first six months of 2002, Publicis’ organic growth only declined 3.6%, the statement says. Publicis owns a number of agencies worldwide,… Continue reading Publicis Results Outperform Struggling Ad Market
Over the last year or so text messaging has proved its worth as an effective youth-marketing tool, with a range of high-profile brands using SMS to reach valuable teenage audiences. However, figures from Egg and Mori show that the profile of texters is broadening, and with the over 55s now sending more SMS messages than… Continue reading Feature: Mobile Marketing Goes For The Greys
The US and UK advertising industries are to show the lowest year on year decline of the top seven global markets in 2002, at -0.1% and -1.2% respectively, according to the latest growth forecasts from Zenith Optimedia. The year on year growth figures are compiled from the gross revenue forecasts from Zenith, analysed in more… Continue reading Top Seven Ad Market Growth Forecasts To 2004, From Zenith Optimedia
Television, newspapers and radio stations across Britain will today attempt to pay tribute to the 3,000 people who lost their lives in the terrorist attacks of September 11th.BBC and ITV will both screen news specials this afternoon live from New York City in what has been dubbed a “disaster marathon”, similar to the coverage last… Continue reading UK Media Remembers September 11th
