In brief: Netflix advertisers can now use DoubleVerify to check that their video ads are safe from fraud and invalid traffic, and are fully viewable.
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Meta needs a different message—and perhaps even a different narrator—to better communicate its potential.
YouTube’s MD of sales proposes five common principles for cross-media audience measurement they believe the industry needs to agree on, adopt and adhere to.
In brief: Revenue from TV and movies watched on internet devices such as smart TVs and mobile devices is forecast to reach $45bn in Western Europe by 2028, up two-thirds (67%) from the $27bn recorded last year.
Director-general Tim Davie creates a “toxic culture of fear and paranoia” in BBC Classical Music. But BBC bosses before Davie have been just as savage.
Bob Wootton examines the new out-of-home verification system and Procter & Gamble’s new digital focus.
There is still a long way to go to achieve true gender equality — especially when it comes to women’s health.
The Government has issued a precautionary ban on TikTok on Government devices, with immediate effect.
At Newsworks’ ‘Trust: More Than a Feeling’ conference, new data showed that trust is now a top factor influencing brand success.
Mediatel Jobs: A new report has found the majority will switch roles in search of job security, increased salary or improved career progression.
