In brief: Serious Tissues, a recycled toilet paper brand, has won £1m in media value as part of the Sky Zero Footprint Fund.
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In brief: UKTV has appointed Tim Bertioli as director of media services, a role with responsibility for delivering the strategy of the broadcaster’s channel operations.
For the first time, we now have a common currency of attention across — and within — all the major media that allows for true like-for-like comparison.
Ad load, new planning methods, and addressable media will be ones to watch next year, writes the7stars’ head of analytics.
Strategy Leaders: The relationship between reach and business results has eroded dramatically. We’ve found ‘Right Reach’ is a better predictor of success in a fragmented media system, says Zenith’s strategy chief.
Over 100 advertisers and all the major holding companies have bought ads on Disney+ as the streaming service prepared to launch a cheaper tier with advertising in the US tomorrow.
In brief: Wieser will be succeeded by Kate Scott-Dawkins when he departs GroupM in January.
In brief: Semafor’s climate editor left just five months into the gig due to an “over-dependence” on a Chevron sponsorship.
A recent interview shows the BBC chairman Richard Sharp believes in the importance of the BBC and the licence fee, but where is the actual evidence for claiming it has a ‘liberal bias’?
Emma Newman, chief revenue officer for EMEA at PubMatic, tells The Media Leader what has changed in conversations with clients over the last year and how quickly she can touch type.
