ITV advertising revenues for July and August are continuing to look strong, after a boost in spending received by the Network during the World Cup last month. With the recovery holding out for the foreseeable future, analysts at Merrill Lynch are upgrading their outlook for Carlton Communications and Granada.The broker is now forecasting that ITV… Continue reading Outlook Improves For ITV Advertising
As expected, the French publishing company Hachette Filipacchi has completed the acquisition of Attic Futura from the Australian printing group PMP in a deal worth £40 million (see Attic Futura Set To Go Continental). Attic Futura publishes six titles including the market leading teen title Sugar and the fortnightly gossip magazine Inside Soap. The company… Continue reading Hachette Buys Attic Futura For
An under-strength BMRB side was soundly beaten by an MRG team in the first match in this season’s triangular cricket series.On a day when most things went alarmingly and surprisingly right, the MRG team even won the toss, and put BMRB in on an excellent wicket in bright sunshine in West London.In only the second… Continue reading Sharp All-Round Performance Puts MRG One Up
Shopfront Media is to be the first ambient media owner to be aligned with the POSTAR audience measurement system. From this month, all 5,000 of Shopfront’s illuminated panels on shop fascias will be listed on the system, with the eventual aim being to have all adsites assigned with coverage and frequency scores to help integration… Continue reading First Ambient Owner To Be Listed On POSTAR
The Sunday Times is to relaunch its Style section in September, promoting the new look with a £2m marketing campaign.The new version of the supplement will have more pages- 68 as opposed to the current 48- and will be a larger, 21 x 30 cm, format. The paper quality will also be increased for both… Continue reading Sunday Times Plans September Relaunch For Style
The BBC is launching a new nation-wide advertising campaign to promote Radio 1’s summer of live music to its core youth audience.The month-long campaign, which begins tomorrow, will see Radio 1 DJs Pete Tong, Judge Jules and Tim Westwood appear in a series of TV and billboard ads depicting a “soundclash,” in which they try… Continue reading BBC Radio 1 Launches New Ad Campaign
Non-terrestrial sports TV channel Eurosport has announced that it achieved record-breaking ratings with its World Cup coverage, with 126 million tuning in during June across the 54 countries in which it broadcasts.The channel says that over 21 million viewers tuned in every day to watch dedicated programming including match analysis, interviews, statistics and behind the… Continue reading Eurosport Reports Success In World Cup
Megaposter has secured the rights to sell advertising on three major giant banner sites in London’s West End.The sites, which are the only giant banner opportunities currently available in the City of Westminster, are located in Piccadilly Circus, Shaftesbury Avenue and a new project on Charing Cross Road involving a 1,125 square metre banner.Megaposter is… Continue reading Megaposter Secures Rights To Giant West End Banners
Virgin Radio is to run a week long cross-media package to raise awareness of Scotland as a golfing destination. The campaign, which is to run from 15 to 19 July, will coincide with the world’s largest golf event, the Open Championship, which takes place in Muirfield on Scotland’s East Coast.VisitScotland, formerly the Scottish Tourist Board,… Continue reading Virgin Radio Tees Off Scotland Ad Campaign
Dow Jones, publisher of the Wall Street Journal has posted a 13.9% fall in revenues, after being hit by what CEO Peter R. Kann describes as the most difficult global advertising environment of the last 30 years. Second quarter revenues came in at $417.0 million, down by 13.9% on the $484.1 million posted in the… Continue reading Dow Jones Continues To Feel Ad Sting
