ASA research into serious offence in non-broadcast advertising has revealed that issues relating to children are most likely to provoke the public.The strongest taboo in advertising remains the portrayal of children in a sexualised manner, followed by the portrayal of women in sexually degrading situations and the use of images and words unsuitable for children’s… Continue reading Children Still Greatest Concern In Advertising
EMAP chairman, Adam Broadbent, today delivered a confident trading update to the company’s AGM, saying that trading expectations for the full year are achievable (see Consumer Mags Advertising Resilient, Radio Still Down At EMAP). The company has seen a resilient performance in its consumer magazine advertising levels, with good underlying growth. Circulation revenues are well… Continue reading EMAP Ad Revenue Forecasts From Merrill Lynch
Media shares did not perform well in general yesterday. Granada sustained a 5.88% drop in value, falling 6˝p to £1.04, while advertising giant WPP lost 4.55% or 24˝p to end at £5.13˝.Falls were also seen at Reuters, which slipped 7p to £3.33 and Reed Elsevier, which ended down 13˝p at £5.50. One of the few… Continue reading Sharewatch
Robert Coen, director of forecasting at Universal McCann, has revised down his advertising predictions for 2002. He said that spending would increase by 2.1% to $236.2 million in the US this year as against his previous forecast of 2.4% (see Forecasts). The respected prognosticator cites the weakness of the stock market as the main reason… Continue reading McCann Expert Revises Ad Forecasts
It has been determined by the Radio Authority that the proposed acquisition of Jazz FM by Guardian Media Group (GMG)(see Jazz FM Agrees To £44.5m Takeover By GMG) could not be expected to operate against the public interest, subject to one condition.The positive determination was made subject to GMG agreeing to maintain a separate news… Continue reading Jazz FM Acquisition Passes Public Interest Test
The number of visitors to local newspaper sites in the United States is rising faster than the total internet audience, according to a report by comScore Media Metrix. The study examined newspaper sites in ten major markets between December 2001 and May 2002 and found only a few examples where the growth in internet usage… Continue reading Traffic To US Newspaper Sites Soaring, Says comScore
MediaTel Group has confirmed four of the panel members for its fourth annual Media Question Time event, which will be held on 14 October in Westminster.The panel for this year’s event will include Jim Hytner, marketing and commercial director of ITV; Ray Snoddy, media editor of the Times; Rupert Gavin, chief executive of BBC Worldwide… Continue reading Panellists For Fourth Annual Media Question Time Confirmed
Total US magazine advertising revenue increased 6.1% year on year in June, closing at $1.4 billion, according to the latest data from the Publishers Information Bureau (PIB). However, the number of advertising pages fell by 1.2%, to 18,905. In the calendar year to date, advertising revenue closed at $7.7 billion, a decline of 1.6%, and… Continue reading US Mags Revenue Grows, But Volumes Decline In June
Emap is to run a multimedia promotion for the Ford Ka this summer, which will include the biggest ever radio promotion by a car client on Emap Performance.The deal forms part of Mindshare’s series of multi-channel communication initiatives with Ford and Ford’s second cross media promotion with Emap in the last 12 months. Activity will… Continue reading Emap Signs Multiplatform Ford Promotion Deal
GWR Group’s sales director, Wayne Lowery, is leaving to set up his own management and development and sales training company, drawing on 20 years of experience in the media sales industry.The company, Apex Performance Systems Europe, will begin trading on 15 July and will work in partnership with the existing Apex Performance Systems USA.Lowery commented:… Continue reading GWR Sales Director To Set Up Training Company
