Telewest, which recently announced that it is to start talks with bondholders and Liberty Media about restructuring its balance sheet (see Telewest Agrees To Discuss Refinancing), was the worst performer in yesterday’s media market. Shares were down 18.18% to close at 2˝p, a loss of ˝p on the day before.Reed also performed poorly yesterday due… Continue reading Sharewatch
UK press advertising revenues may be showing signs of an upturn, albeit patchy, according to analysts at Merrill Lynch. At Trinity Mirror, struggling national revenues have begun to recover in May and June, turning positive after a 10.3% decline in the first five months of the year (see Trinity Mirror Sees Very Little Visibility, Poor… Continue reading UK Press Advertising On The Up?
Channel 4 has lodged a complaint with the ITC over ITV’s £320m advertising deal with Unilever, claiming that it breaks competition rules.The deal for Unilever to advertise its brands across the ITV network, which was signed in May (see Unilever Signs Record UK Airtime Deal), is the largest in UK history, but Channel 4 believes… Continue reading Channel 4 Opposes ITV’s Record Ad Deal
US national radio advertising revenue jumped by 11.0% during May, whilst local spend rose by 1.0%, according to the latest data from the US Radio Advertising Bureau (RAB). The combined total revenue was up 3.0% year on year. In the calendar year to May, local revenue remained flat, whilst national rose by 4.0%; this gives… Continue reading US Radio Shows Strong National Advertising Growth In May
The radio industry is entering a state of flux, with the introduction of digital radio and the Government’s recently published draft Communications Bill setting the wheels of change in motion. Radio listening also seems to be evolving and new research commissioned by the BBC and the Radio Academy has highlighted some key differences in the… Continue reading Feature: Radio Shows Its Sex Appeal
British mobile phone subscribers are holding on to their handsets for longer, hindering a revival in the telecoms industry. This is the upshot of of a new report by Taylor Nelson Sofres which examined mobile ownership in the year to April. With mobile phone penetration levels reaching saturation level in the UK, manufacturers and retailers… Continue reading Mobile Users Hanging On To Phones, Reveals Study
ISBA has warned that the introduction of past performance statistics in pension advertising could seriously reduce the amount of financial product advertising produced.The Financial Services Authority is proposing new restrictions on the way past performance statistics are used to sell financial service investment products, believing they are not a reliable guide to future performance.ISBA has… Continue reading ISBA Warns Against New Financial Ad Regulations
The development of digital terrestrial television (DTT) has been hampered by substandard marketing, lukewarm government support and poor targeting of services, according to a new report from the Yankee Group. Nonethess, the study, entitled ITV Update, Part 1:DTT Down, But Is It Out?, is essentially optimistic about the future of the medium. The report concentrates… Continue reading DTT To Learn From Setbacks, Says Yankee Group
As many as 300 magazine titles could be under threat if Royal Mail goes ahead with plans to introduce size-based pricing, according to the Periodical Publishers Association. The Association has warned the chairman of Consignia that the possible loss of the titles would have financial implications for the postal service.The genre under threat- weekly A3… Continue reading Magazines Under Threat From Royal Mail Plan
Integrated marketing services company New Media Industries (NMI) has been awarded the £3.5m contract to handle advertising for car dealership network H R Owen.NMI, which secured the contract after a seven-way pitch, will be responsible for H R Owen’s entire advertising campaign including media planning, buying and strategy, print and poster activity, interactive projects and… Continue reading NMI Secures £3.5m Ad Contract With H R Owen
