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The printed press needs to reduce its dependency on advertising if it is to maintain its influence in the media marketplace, according to Publishing In The Knowledge Economy, Pira International’s new analysis of the publishing industry. The report, presented to the Department Of Trade and Industry (DTI) and UK Publishing Media (UKPM), does acknowledge the… Continue reading Publishers Directed To Meet Challenge Of New Media

Tessa Jowell has restated the importance of regional production in the light of future consolidation among the ITV companies.The Secretary of State for Culture, Media and Sport was speaking yesterday at the Social Market Foundation Seminar on Public Service Broadcasting. She said: “In a world dominated by large companies with EU, US or global identities,… Continue reading Regionality Safe Under Communications Bill Says Jowell

The digital terrestrial television (DTT) licence bid by ITV and Channel 4 may just have the edge over rival proposals, according to analysts at Merrill Lynch. The Independent Television Commission (ITC) has received four applications for the licence to operate the DTT multiplexes freed up by the demise of ITV Digital earlier in the year.… Continue reading ITV/Channel 4 Digital Bid May Have The Edge, Says Merrill Lynch

colspan=”4″>ITC Cable Statistics – Comparison By Quarter

Rivals Digital Media has signed a new radio marketing partnership which links its football portal, Rivals.net with the Manchester arm of Chrysalis owned Galaxy FM.Under the arrangement, Galaxy 102 will promote the website on air via a combination of descriptive credits which will run during the station’s sport updates, programmes and news, via both editorial… Continue reading Galaxy And Rivals Team Up For North West Marketing

The underlying rate of inflation saw a sharp fall last month, to 1.8%, compared to 2.3% in April, according to the Office of National Statistics. Most analysts were not expecting such a dramatic decrease, which makes an increase in interest rates, to dampen spending, less likely.It is thought that the slowing of the inflation rate… Continue reading Dramatic Fall In Inflation Rate For May

The worst performer amongst media shares was SMG, dropping 10p from its share price to end at £1.37˝. Other radio outfits including Chrysalis, Wireless Group and Emap also saw falls, but these were less severe.On what turned out to be a tough day for the media sector, only RTL registered an increase in share value… Continue reading Sharewatch

Revenue generated from rail and metro advertising has increased by over £50m in the last five years and should exceed £142m by the end of this year, according to a report published by Outdoor Connection.The report, which defines rail and metro media as any advertising within stations or on national rail, underground or light rail… Continue reading Rail And Metro Media Revenue Set To Top £142m

ITV companies Carlton and Granada may have shed themselves of their biggest burden – ITV Digital – and may be witnessing the beginning of a broad upturn in advertising (see ITV Shows Beginning Of Sustained Ad Recovery With World Cup), but they still face some major strategic challenges, according to analysts at Lehman Brothers. The… Continue reading ITV Companies Face Strategic Challenges, Says Lehman Brothers

Nearly three quarters of online media buyers expect their marketing spend to increase over the next two years, with two thirds predicting an increase of up to 30%, according to research from UK web portal MSN.The research, which predicts that online marketing spend will “soar” in the next six months, also shows that 63% of… Continue reading Online Media Buyers Set To Increase Marketing Spend