NRS figures for National Newspapers in the period October 2001 to March 2002 shows that year on year overall readership has inched up 0.2%. The largest fluctuations in readership, in a year on year analysis, were seen among the broadsheets.The best performer in both percentage and actual numbers terms was the Guardian, which saw a… Continue reading NRS National Newspaper Round-Up – March 2002
Based on ‘continuing positive market indications’, mainly from the upfront advertising bookings which commenced in earnest this today, Jack Myers Report has published revised and slightly more positive US forecasts both for the autumn upfront and for the calendar years 2002 and 2003. The more optimistic outlook comes just a month after Myers found evidence… Continue reading Myers Upgrades US Ad Forecasts Following Promising Upfronts
The Advertising Association (AA) has welcomed the publication of this week’s draft Communications Bill as a “complex and wide-ranging” piece of legislation, but has taken issue with the proposals on advertising content regulation.The Government is urging the advertising and broadcasting industry to come up with concrete proposals for a more co-regulatory regime for monitoring advertising… Continue reading AA Takes Issue With Communications Bill Proposals
BSkyB added 171,000 satellite subscribers to its service in the first quarter of 2002, bringing the total to 5.9 million, the company announced in its interim financial results this morning. Sky Digital is now by far the dominant digital, pay-TV operator in the UK in terms of subscriber numbers, following the close of ITV Digital… Continue reading BSkyB Shows Good Growth In Q1, No Plans For Radio Or TV
Retail media company The Media Vehicle has secured the contract to install a network of floor posters in 200 Tesco stores around the country.Unilever will be the first advertiser to use the Tesco sites and is to promote its new Exotic Fragrances comfort softener over a four week period. The campaign, which is a spoof… Continue reading The Media Vehicle Enters Tesco Stores
JCDecaux Airport has secured Bacardi as the first brand to use its new Holographic Media advertising system in Heathrow airport.The system, which projects moving images onto transparent glass surfaces, will be used by Bacardi to target travellers in the departure lounge of Heathrow’s terminal three. A glass screen will be suspended from the ceiling of… Continue reading JCDecaux Airport Gets Holographic With Bacardi
Viewers are becoming increasingly concerned about the levels of sex and violence in British soaps, according to a new report for the Broadcasting Standards Commission (BSC).The report shows that many viewers believe the sensationalist nature of storylines in soaps such as EastEnders and Coronation Street is rendering them unsuitable for pre-watershed viewing. Parents were found… Continue reading Viewers Concerned About Sex And Violence In Soaps
BSkyB added 171,000 satellite subscribers to its service in the first quarter of 2002, bringing the total to 5.9 million, the company announced in its interim financial results this morning. Sky Digital is now by far the dominant digital, pay-TV operator in the UK in terms of subscriber numbers, following the close of ITV Digital… Continue reading BSkyB Shows Good Growth In Q1, No Plans For Radio Or TV Expansion
Total magazine advertising revenue for April was $1,530,036,790, a 2.5% decrease on last year, according to the Publishers Information Bureau (PIB). Ad pages for April were 20,317, down 10.8% on last year. April revenue increased 11% over that of March and year-to-date advertising revenue decreased by 5.0%, closing at $4,815,804,645. Total ad pages were 66,906,… Continue reading US Magazine Revenue Falls 2.5% in April
Yesterday was a day of mixed fortunes for radio companies following the release of RAJAR data for the three month period ending March 2002 (see RAJAR Results Q1 2002- Overall Summary). Capital Radio saw shares fall 0.90% to close at £8.22˝, while Chrysalis and Emap saw stock improve by 0.54% and 2.54% respectively.Wireless Group saw… Continue reading Sharewatch
