JCDecaux has secured the recently launched Michelin Group subsidiary, ViaMichelin UK, as the first advertiser to use its new Cromwell Road “Pagoda” site.The site, which has both a backdrop for conventional poster advertising and a stage area for showcasing actual products, features a giant model of the Michelin Man as well as ViaMichelin representatives distributing… Continue reading JCDecaux Secures Brand For Pagoda Site
IPC Southbank has announced that its marketing director, Helen Farqhar, is to take on the additional role of business director for Marie Claire, following the departure of the magazine’s publishing director Rita Lewis last week.Farqhar came to her current role at IPC in October 2000 from Procter & Gamble, where she had been European brand… Continue reading IPC’s Farqhar To Take On Additional Marie Claire Role
Media stocks received a boost last week following the publication of the Government’s Draft Communications Bill on Tuesday (see Draft Communications Bill Relaxes Cross Media Rules).Week on week analysis shows that Carlton and Granada, which were given the go ahead by the Bill to merge into a single ITV, were among the best performers in… Continue reading Sharewatch
The break up of on- and offline media giant AOL Time Warner will not be recommended by a three-month strategic review of the company, to be presented to the Board this week, according to a report in this morning’s Financial Times. The paper says that there have been calls for the merger between America Online… Continue reading AOL Time Warner Review Will Not Recommend Break-Up, Says FT
NRS figures for National Newspapers in the period October 2001 to March 2002 shows that year on year overall readership has inched up 0.2% to 66.39 million. The largest fluctuations in readership, in a year on year analysis, were seen among the broadsheets.The best performer in both percentage and actual numbers terms was the Guardian,… Continue reading NRS National Newspaper Round-Up – March 2002
Market information group, Taylor Nelson Sofres, is entering into a joint venture with one of Greece’s leading information and consulting services companies, ICAP A.E., the company announced this morning. The joint venture company, to be known as TNS ICAP A.E., will provide market information to clients in sectors including consumer, telecoms, automotive, banking and finance.… Continue reading Taylor Nelson Enters Greek Joint Venture
NRS figures for National Newspapers in the period October 2001 to March 2002 shows that year on year overall readership has inched up 0.2%. The largest fluctuations in readership, in a year on year analysis, were seen among the broadsheets.The best performer in both percentage and actual numbers terms was the Guardian, which saw a… Continue reading NRS National Newspaper Round-Up – March 2002
Based on ‘continuing positive market indications’, mainly from the upfront advertising bookings which commenced in earnest this today, Jack Myers Report has published revised and slightly more positive US forecasts both for the autumn upfront and for the calendar years 2002 and 2003. The more optimistic outlook comes just a month after Myers found evidence… Continue reading Myers Upgrades US Ad Forecasts Following Promising Upfronts
A major study from the PPA shows that 87% of business decision makers regularly consult B2B magazines which, according to the research, dominate all other media in terms of usefulness.Of the 500 business decision-makers interviewed for the study, which was conducted by NFO WorldGroup, 73% said that B2B magazines contain information useful to their jobs… Continue reading B2B Mags More Useful Than The Internet Says Research
According to the latest figures from Nielsen//NetRatings, the number of home internet users has grown by about 7% between Q4 2002 when at-home net users totalled 498.2 million (see Online Population Continues To Grow) and Q1 2002 when the figure reached 531.3 million. The report First Quarter 2002 Global Internet Trends also revealed that email… Continue reading Global Home Internet Population Keeps Growing
