Advertising revenues at SMG are expected to be up by 4% in the second quarter, following a Q1 decline of 5%, the group’s chairman, Don Cruickshank, told the AGM today. Cruickshank said that the advertising market has now become more stable, following a downturn that has lasted more than 18 months. The World Cup has… Continue reading SMG Sees Beginnings Of Advertising Stability
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Thousands gathered in London’s Trafalgar Square to watch England’s exit from the World Cup on a giant screen this morning. This was thought to be the first time such a screen has been provided in the Central London venue, but the fans who gathered, along with those watching in pubs and cafes, will not register… Continue reading Trafalgar Square Giant Screen Attracts Crowds
Online advertising impressions increased by 77% year on year, as the market showed further signs of recovery, according to the latest data from Nielsen//NetRatings. Impressions totalled 94.2 billion in May, a leap from 53.2 billion impressions a year earlier. Retail goods and services was the leading industry advertising on the web, issuing nearly 34 billion… Continue reading Retailers Driving Online Ad Revival, Says Nielsen//NetRatings
Research commissioned by Clear Channel UK, owners of Taxi Media, has revealed that the audience for taxi advertising is bigger and broader than previously believed, that brands on taxis benefit from positive values associated with the vehicle and that taxis are “modern day icons”.The research suggests that advertising on a black cab elevates inexpensive brands… Continue reading Research Reveals Taxis As “Modern Day Icon”
Rivals Digital Media has signed a new radio marketing partnership which links its football portal, Rivals.net with the Manchester arm of Chrysalis owned Galaxy FM.Under the arrangement, Galaxy 102 will promote the website on air via a combination of descriptive credits which will run during the station’s sport updates, programmes and news, via both editorial… Continue reading Galaxy And Rivals Team Up For North West Marketing
The underlying rate of inflation saw a sharp fall last month, to 1.8%, compared to 2.3% in April, according to the Office of National Statistics. Most analysts were not expecting such a dramatic decrease, which makes an increase in interest rates, to dampen spending, less likely.It is thought that the slowing of the inflation rate… Continue reading Dramatic Fall In Inflation Rate For May
The worst performer amongst media shares was SMG, dropping 10p from its share price to end at £1.37˝. Other radio outfits including Chrysalis, Wireless Group and Emap also saw falls, but these were less severe.On what turned out to be a tough day for the media sector, only RTL registered an increase in share value… Continue reading Sharewatch
Revenue generated from rail and metro advertising has increased by over £50m in the last five years and should exceed £142m by the end of this year, according to a report published by Outdoor Connection.The report, which defines rail and metro media as any advertising within stations or on national rail, underground or light rail… Continue reading Rail And Metro Media Revenue Set To Top £142m
Global advertising agency, Interpublic Group (IPG), has indicated that its revenue will be down in the high, single-digit percentages for the second quarter of the year, indicating that the slow recovery may not yet be wide-reaching. IPG had previously forecast that its revenues will be flat year on year for the full year 2002. However,… Continue reading Interpublic Says Ad Revenues Remain Down, Visibility Poor
The ITC has released its cable TV statistics for the first quarter of 2002. The figures show that cable TV subscriptions have seen a year on year decrease to 3.54m. This is a 1.9% drop on the same period in 2001, when the total number of cable TV subscribers was 3.61m.The drop was experienced by… Continue reading ITC Cable Statistics Show Decrease In Subscribers
