Retail media company The Media Vehicle has secured the contract to install a network of floor posters in 200 Tesco stores around the country.Unilever will be the first advertiser to use the Tesco sites and is to promote its new Exotic Fragrances comfort softener over a four week period. The campaign, which is a spoof… Continue reading The Media Vehicle Enters Tesco Stores
JCDecaux Airport has secured Bacardi as the first brand to use its new Holographic Media advertising system in Heathrow airport.The system, which projects moving images onto transparent glass surfaces, will be used by Bacardi to target travellers in the departure lounge of Heathrow’s terminal three. A glass screen will be suspended from the ceiling of… Continue reading JCDecaux Airport Gets Holographic With Bacardi
Viewers are becoming increasingly concerned about the levels of sex and violence in British soaps, according to a new report for the Broadcasting Standards Commission (BSC).The report shows that many viewers believe the sensationalist nature of storylines in soaps such as EastEnders and Coronation Street is rendering them unsuitable for pre-watershed viewing. Parents were found… Continue reading Viewers Concerned About Sex And Violence In Soaps
Newspaper advertising has remained tough during the first four months of the year, according to regional and national press publisher Trinity Mirror. The group’s chairman Sir Victor Blank told the company’s AGM that ‘circulation revenue has provided an underlying stable base for the company against a background of an advertising market that, for the first… Continue reading Trinity Sees Tough Ad Conditions In The South
RAJAR figures for the first period of 2002 contained a mixed bag for London radio stations. Jazz FM managed a 41% period on period increase in reach, but among the larger stations some losses in reach were seen.Capital 95.8 still leads the field in terms of reachbut saw a period on period decrease of 8.7%.… Continue reading RAJAR Results Q1 2002- London Stations
According to RHKÂ’s new report Internet Traffic Soars, While Revenues Glide, internet traffic in the US grew at an annual rate of 100% during 2001 representing a drop from 130% in 2000 and 160% in 1999. RHK also found that considerable consolidation is occurring in the carrier market as smaller companies, unable to compete, go… Continue reading US Internet Growth Slows
The media sector continued its strong performance yesterday as investors considered prospective take-over targets following the publication of the Government’s draft Communications Bill late on Tuesday (see Draft Communications Bill Relaxes Cross Media Rules).Carlton and Granada were among the best performers in yesterday’s media market, with shares climbing on the basis that the Bill cleared… Continue reading Sharewatch
An overall analysis of RAJAR figures released for the first quarter of this year show that while the BBC enjoys a slight lead in terms of share, commercial and non-commercial radio remain neck and neck when it comes to reach. Encouraging news for both sides, though, is the fact that, year on year, reach for… Continue reading RAJAR Results Q1 2002- Overall Summary
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