BT has unveiled its latest initiative to increase broadband uptake in the UK and has launched a scheme that will allow consumers to influence where its ADSL service will be introduced next.The scheme, which is intended to help BT reach its target of 1 million broadband connections by next summer, will allow consumers and businesses… Continue reading BT Brings Consumers Into The Broadband Equation
UK publishing companies will need a helping hand from the Government if they are to be competitive on the world stage, says a new study commissioned for the Department Of Trade and Industry (DTI). Publishing in the Knowledge Economy has been produced by Pira International for the DTI and UK Publishing Media (UKPM). The report… Continue reading Charity Must Start At Home For UK Publishers
Digital media networks are going from strength to strength and the possibilities they provide could prove to be an essential ingredient when trying to reach consumers when they’re out and about. Sue Aitken, marketing and development director of Translucis, the company that runs a network of plasma advertising screens in pubs and clubs, talks about… Continue reading NewsLine Column: Digital Media Magic
European firms will invest upwards of E2.5 million to implement strategic web services in 2003, with 84% of companies increasing their web services budgets, according to new research from Forrester Research. During 2003, execs surveyed by Forrester said that they plan to use web services throughout their enterprise, not just for a single process. Customer… Continue reading European Firms To Increase Investment Of Web Services
Listeners prefer DAB Digital radio to traditional analogue radio, according to research commissioned by regional digital radio consortium MXR.The survey, which was carried out in the Newcastle area by Hauck Research, shows that DAB digital radio is being well received, with the increased choice of stations and superior sound quality impressing listeners most. Other benefits… Continue reading Research Shows Digital Radio Is The Preferred Choice
Online retail spending in the United States increased by 47% between 2000 and 2001, according to a report from Abacus, a division of DoubleClick. Abacus based its research on a database of the transactions made by 90 million US households. It found that the percentage of catalogue consumers buying online increased by 2% to reach… Continue reading Catalogue Consumers Bolster US Online Spending
12Snap has been selected as MTV’s “preferred partner” for mobile marketing activity in the UK and Ireland.The deal will see 12Snap’s recently created media sales arm, 12Snapmedia (see 12Snap Creates Media Sales Division), work to enhance the revenue potential of the MTV brand by selling the music network’s permission-based database of 16-25 year-olds to its… Continue reading 12Snap Forms Mobile Marketing Partnership With MTV
Almost one third of the UK population is not interested in making the switch from analogue to digital television (DTV), according to a new Sensor survey from Mediaedge:cia. The 29% who are not interested in DTV represents the highest resistance since the Sensor survey began measurement in September 1998 and is a substantial rise on… Continue reading UK’s Interest In Digital TV Dwindles, According To Mediaedge:cia Survey
IPC Connect have announced a restructuring of its publishing team. Four publishers have been appointed to focus on the subsectors in which the company operates- Classic, Mature, Easy Entertainment and Celebrity.Two of the new publishers will report to publishing director Sandy Gale, who commented: “IPC Connect is the market leader in women’s weeklies – the… Continue reading IPC Connect Restructures Publishing Team
The Radio Advertising Bureau (RAB) has recruited comedian Johnny Vegas to front its latest marketing campaign aimed at promoting the medium to advertisers.The four 30-second ads, which were written and produced by Teeside-based commercial radio station TFM, feature Vegas, who is best known for his role in ITV Digital’s Al and Monkey campaign, enthusiastically expressing… Continue reading Johnny Vegas To Front Latest RAB Ad Drive
