Despite whispers of a return to growth, Merrill Lynch warns that revenue growth in the US as “merely crawling out of a hole rather than true incremental spending” and maintains its forecast of -1.5% growth for the US in 2002. Advertising Forecasts From Merrill Lynch 2002 2003 Global -2.1% 3.9% US -1.5% 4.0% Europe… Continue reading Agencies Will Benefit From Easier H2 Comparisons, Says Merrill
More Uk articles
Pearson saw its share price slip across a week which culminated in a trading update on Friday confirming that advertising revenue at the Financial Times group was suffering. Shares ended at £8.48, down over 6% week on week.The decision to sell ITV Digital was confirmed last week, and of the two original shareholders in the… Continue reading Sharewatch
“Fast and free online magazines are not enough for Americans to sacrifice the convenience associated with traditional paper magazines”. According to a new survey by InsightExpress “Americans still demand that they be able to take their magazines to bed, into the bathroom or on their commute”. According to the survey there is no significant threat… Continue reading Online Mags ‘No Threat’ To Publishers, Says InsightExpress
FT Revenue Decline Hits Pearson ProfitsIn a trading update released this morning Pearson has revealed that advertising revenue across the Financial Times group has been ‘significantly lower’ for the first four months of this year, compared to 2001.In March, Pearson warned that the ad market would remain flat in 2002 and revealed that profits at… Continue reading FT Revenue Decline Hits Pearson Profits
The Mirror’s M magazine brand is to be extended with the launch of M Celebs in the Sunday Mirror, which will mean four outings a week for the M brand.The 76-page glossy title promises to take an “irreverant” approach to the popular sport of celebrity watching and will be edited by Mel Brodie (pictured), previously… Continue reading Mirror Extends M Brand To Sundays And Celebs
TalkSPORT has secured the Sunday People as the six-figure sponsor of its Saturday afternoon football feature The Inside Story.The sponsorship, which runs for the rest of this football season, throughout the World Cup and into the next football season, will see Sunday People editor, Lee Clayton, appear on The Inside Story each week to provide… Continue reading TalkSPORT Links With Sunday People
The Secretary of State for Culture, Media and Sport, Tessa Jowell, is to make a statement to the House of Commons regarding ITV Digital this morning, following the decision by administrators this week to sell off the business. Details to follow on MediaTel NewsLine as they become available…DCMS: 020 7211 6200 www.culture.gov.ukRecent Relevant stories from… Continue reading Jowell To Make Statement On ITV Digital
The Secretary of State for Culture, Media and Sport, Tessa Jowell, has made a statement to the House of Commons this morning regarding ITV Digital. In it she expressed concern about the plight of businesses, football clubs and employees affected by the situation, but said that her “first concern now is for the subscribers.” She… Continue reading Jowell: Digital TV Is More Than ITV Digital
Over a third of UK football fans will turn to the radio to follow this summer’s World Cup, according to research from the RAB, thanks to the fact that most matches will be during the working day.Because of the time difference with host countries Japan and Korea, it is thought that this year, where following… Continue reading World Cup Radio May Attract 30% Of Fans
IPC Ignite! and MTV have announced details of a “far reaching” marketing partnership encompassing joint advertising initiatives and masthead programming for brands including NME, Loaded and Muzik.The partnership, which is part of an initiative by the two companies to raise awareness of their brands among 18-24 year-olds, will see IPC’s music title NME launch a… Continue reading IPC And MTV Form Marketing Partnership
