Prospects for significant trading recovery in the second half of the year look good, Pearson chief executive Marjorie Scardino will tell a Merrill Lynch telecommunications, media and technology (TMT) conference today.Scardino says that whilst first half results will ‘reflect a significantly weaker advertising environment’ than the same period in 2001, earnings per share should pick… Continue reading No Signs Of Ad Recovery At FT Group, Says Pearson
12Snap is launching an SMS advertising campaign for Tia Maria to promote the drinks brand among 23-28 year old women.The ‘Girl’s Talk’ campaign begins on 14 June and will run for six weeks generating sampling of Tia Mia across eight UK cites, including Bath, Bristol, Cardiff, Leamington Spa, Northampton, Oxford, Reading and Solihull.Consumers will be… Continue reading 12Snap Brings Girls Talk To UK Cities
38 million people used a variety of media to follow England’s defeat of Argentina in the first round of the World Cup finals last Friday, according to a research commissioned by Carat.An omnibus survey of 2,000 people carried out for the advertising agency shows that the majority of football fans watched the game at home,… Continue reading 38 Million Follow England’s Victory Over Argentina
Telewest Communications faces a possible ‘funding gap’ if its operating performance fails to meet certain standards, admitted group chief executive Adam Singer at the company’s AGM today.The heavily indebted UK cable group has instigated a wide-ranging reorganisation, along with a substantial reduction in staff numbers in order to bring down costs. These measures are continuing… Continue reading Telewest Could Face ‘Funding Gap’, Says Singer
The future of digital television has again been thrown into question with the release of a new report claiming that only half of the UK population will be able to receive the medium through their existing aerials. Research carried out by Logica on behalf of the ITC indicates that the digital TV signal is currently… Continue reading Signal Failure Threatens To Halt Digital Progress
UK advertising expenditure was down 6% year on year for the first quarter of 2002, according to new figures released by the Advertising Association. Figures compiled by the World Advertising Research Center for the AA’s Quarterly Survey of Advertising Expenditure put the total adspend for the quarter at £3,397m.Only a couple of sectors escaped the… Continue reading UK Q1 Ad Expenditure Down 6% Year On Year
Advertising revenues at Granada were up by 14% in May, the company told a Merrill Lynch conference this morning. The group also said that there is now limited forward visibility, something which has so far been unavailable according to most media groups. June will show revenue up 7%, with July rising 6%. The strong US… Continue reading Granada Sees Forward Visibility As Revenues Rise
Time was when all you needed to gain exceptionally good viewing figures was an exceptionally good TV programme. These days, as everyone from Big Brother to Her Majesty knows, its all about mixing one’s media, as Naked Communications’ Will Collin explains…In this age of multi-channel, brand cluttered fragmentation, it’s said that TV’s role as cultural… Continue reading NewsLine Column: Where Were You When They Shot J.R.?
BBC Radio 1 has launched a new interactive service called Radio On Demand allowing listeners to access programmes via the station’s website.For the first time selected Radio 1 shows will be available through BBCi for one week following broadcast, allowing internet users to listen to them whenever they choose. A specially designed Radio Player will… Continue reading BBC Radio 1 Unveils Online Interactive Service
Ben Knowles is to step down from editing of Emap’s NME, two and a half years after becoming the title’s youngest ever editor.Knowles commented: “At the ripe old age of 28 I want to pursue new challenges that require the same excitement, enthusiasm and energy this one has given me. As well as some interesting… Continue reading Knowles To Step Down As NME Editor
