Paragon Publishing is extending its portfolio of gaming titles with the launch of an unofficial GameCube tips magazine called Cube Solutions.The bi-monthly title, which has been unveiled today to coincide with tomorrow’s European launch of the Nintendo GameCube console, is aimed at “hardcore gamers” and will focus on tips, gaming solutions and cheats. The magazine… Continue reading Paragon Extends Portfolio With Cube Solutions
Following the demise of ITV Digital, Merrill Lynch has downgraded its revenue forecasts for BSkyB. Full year revenue at BSkyB is now expected to come in at around £2,785 million, a decline of 0.4% on previous forecasts. Merrill says that conservative forecasts assume that BSkyB will pick up only 200,000 of ITV Digital’s 1.2 million… Continue reading Merrill Lynch Downgrades BSkyB Forecasts
IPC Ignite has appointed Andrew Sumner as the new publishing manager of its flagship men’s lifestyle magazine Loaded.Sumner, who takes up the role with immediate effect, joins IPC from Emap Esprit where he was publisher of Slimming and Here’s Health. He replaces Richard Johnstone who was appointed publishing director of Wallpaper* last month.Commenting on the… Continue reading Loaded Gets New Publishing Manager
The number of adverts that were complained about during 2001 increased 17.6% year on year, according to the ASA’s annual report, published today.The report shows that the advertising authority resolved 12,589 complaints about 10,001 ads during 2001, with 866 formal investigations resulting in 651 ads having to be changed or withdrawn.As in the past, the… Continue reading ASA Annual Report Shows Rising Complaints
Megaposter has secured Apple iMac as the first advertiser to use its giant four-faced Clock Tower site in Brighton.The campaign, which runs for the first two weeks of May, consists of four giant banners each measuring 18 metres high by 7 metres wide and is designed to emphasise the 360% turning potential of Apple’s new… Continue reading Megaposter Secures Apple iMac For Brighton Site
Online classified ads will grow faster than any other form of online advertising this year in the US, Jupiter Media Metrix reported yesterday. Spending is projected to increase from $1.2 billion in 2002 to $2.3 billion by 2007 according to a new Jupiter report, Online Advertising Through 2007: Is the Worst Over?. The strong performance… Continue reading US Online Ad Spend Will Reach $16 Billion By 2007, Says Jupiter
Tabloid newspapers have long been a vital part of the media landscape, with the sensational headlines and red mastheads almost as much of an institution as the Great British cuppa. However, the increasing popularity of 24-hour TV news channels and the internet is causing a shift in media consumption and love them or loath them,… Continue reading Feature: Tabloids, Red Or Dead?
Revenue from magazine newsstand sales in the US fell by 1.2% to $4.4 billion in 2001, according to figures just released by Harrington Associates LLC and reported by the Wall Street Journal. The report says that this revenue is the lowest since 1996 and represents the first time that sales have fallen for two consecutive… Continue reading US Mags Industry In ‘Parlous’ State As Sales Dip For Second Year
Classic FM has signed two separate six-figure sponsorship deals with Kimberly-Clark and Prudential.The first will see Kimberly-Clark’s Kleenex brand sponsor Classic FM’s Pollen Report, which is broadcast five days a week during the Henry Kelly Breakfast Show. On-air activity will be supported by an online element consisting of a Kleenex microsite, which will be accessible… Continue reading Classic FM Signs Six-Figure Sponsorship Deals
BT Openworld is to sponsor the first issue of the Guardian‘s revamped small business supplement for an undisclosed sum.The newspaper is relaunching and increasing the frequency of the tabloid section, which from tomorrow will be called Business Solutions. The new look magazine carries the strapline “Smart Business for SMEs” (small to medium businesses) and will… Continue reading BT Openworld To Sponsor Revamped Guardian Supplement
