Holiday company Club 18-30, whose reputation for causing controversy with its advertising was established as far back as 1996 (see Wonderbra Tops Ad Poll), has had a complaint against its latest press campaign rejected by the ASA.The ads in question appeared in Boys Toys magazine. All showed photographic tableux of holiday scenes: A beach beside… Continue reading Club 18-30 Gets Break Courtesy Of ASA
ITV has secured foreign exchange company Travelex as the £3m sponsor of its World Cup coverage a month before the event is due to begin.The fully integrated deal will see Travelex become the exclusive broadcast and online sponsor of ITV’s full coverage and highlights of this summer’s tournament. The package also includes sponsorship of ITV’s… Continue reading ITV Secures £3m World Cup Sponsor
The best performance in yesterday’s media market came from Telewest, which has announced plans to launch a large-scale consumer trial of its 1Mb residential internet service in Scotland (see Telewest 1Mb Trial To Challenge BT In Broadband). Shares in the company rose 15% yesterday to close at 11˝p, an increase of 1˝p on the day… Continue reading Sharewatch
Loss-laden French media group, Vivendi, is to announce its Q1 headline figures this afternoon, after unveiling a full-year loss of E13.6 billion in March (see Write-Offs Push Vivendi £8.3 Billion Into The Red). According to predictions by analysts at ABN Amro, Vivendi will today reveal Q1 revenues up 6.9% to E6.3 billion and earnings up… Continue reading Troubled Times For Vivendi’s Messier
BT has launched a “no frills” broadband product designed to stimulate the uptake of high speed internet services in the UK.The BT Broadband will offer direct high-speed web access, with none of the extras such as email, news and web space traditionally offered by other internet service providers. It will launch this autumn and will… Continue reading BT To Drive Broadband Uptake With No Frills Product
Whilst there are now signs of a recovery in advertising spending around the world, it is by no means clear that the recovery will be either strong or uniform, according to analysts at Lehman Brothers. The US is leading the way, followed by Europe. Asia – excluding Japan – is showing signs of recovery and… Continue reading Advertising Recovery Will Be ‘Neither Strong Nor Uniform’, Says Lehman Brothers
Bruce Haines, president of the IPA, has reiterated the organisation’s feelings that the upcoming broadcast legislation must protect the the competitiveness of the media market place, regulate the BBC against a more defined public service remit and safeguard and promote quality programming to attract audiences.Haines’ comments were made in the foreword to the IPA 2001… Continue reading Ad Industry Is Small But Important, Says IPA
According to a survey conducted by The Survey Shop on behalf of Barclays, internet users say they save on average 63.6 hours per year by shopping online. Online banking saves users an average of 65 minutes per week (56 hours a year) amd almost half of those surveyed (43%) now bank banking online. The most… Continue reading A Shop Online Saves Time
More than 11 million adults have seen a taxi ad within the last week, according to recent TGI research, and Lloyd Kesner, sales director of Taxi Media, is convinced that taxi advertising is becoming an efficient and cost effective way of targeting mass-market audiences.Traditionally, taxi advertising has been relatively expensive and time consuming way of… Continue reading Feature: Taxi Advertising On The Move
Jupiter reports that whilst only 16% of online households in the US subscribe to broadband, more than 24% of all dial-up consumers are considering signing up for broadband services within the next 12 months. According to two new Jupiter Broadband Reports, dial-up consumers “favour utility over entertainment, even though companies catering to a broadband audience… Continue reading A Quarter Of All US Dial-Up Subscribers Are Considering Switching To Broadband
