Like for like advertising revenues at Carlton Communications fell by 13% year on year for the six months ended 31 March 2002, the company’s results showed this morning. However, the ITV giant says that there are early signs of a recovery in the demand for advertising at present.Pre-tax profit before interest at the company fell… Continue reading Carlton Profits Hit By Ad Slowdown And ITV Digital Failure
US internet advertising declined by 7.5% in Q4 2001 and dropped by 12% across the whole year, according to figures released by the US Internet Advertising Bureau. Online spend for 2001 totalled $7.2 billion, according to the PricewaterhouseCoopers-produced report. The IAB says that the weak revenues were not unexpected and that they mirror the experiences… Continue reading US Internet Ad Revenue Falls 12% In 2001
Like for like advertising revenues at Carlton Communications fell by 13% year on year for the six months ended 31 March 2002, the company’s results showed this morning. However, the ITV giant says that there are early signs of a recovery in the demand for advertising at present. Pre-tax profit before interest at the company… Continue reading Carlton Profits Hit By Ad Slowdown And ITV Digital Failure
Chrysalis Radio Interactive has signed a five figure advertising deal with personalised picture and logo website Hallmark Hiya to promote the brand across the Galaxy Network.The deal, which begins on 3 June, runs for three weeks and will target a 15-19 year-old female audience. On air advertising spots and trails will direct listeners to the… Continue reading Chrysalis Brings Hallmark Hiya To Galaxy Listeners
Global newspaper advertising revenue fell by 7% in 2001 in real terms, with 57% of countries showing declines, according to the annual World Press Trends survey published by the World Association of Newspapers (WAN) this week. Despite the decline in advertising, the WAN report also shows that newspapers’ share of the global ad market stabilised… Continue reading Global Newspaper Ad Revenues Fall 7% In 2001
UK consumer advertising is trading well, whilst radio advertising conditions remain tough, according to year-end financial results released by EMAP this morning. The results are pretty much in line with the outlook given in the group’s trading statement in March (see EMAP Says Consumer Mags Revenue Stable, Radio Remains Weak). Pre-tax profit rose by 6%… Continue reading EMAP ‘Cautiously Optimistic’ On Future Trading
Week on week analysis of last week’s media market reveals that the worst performance came from Jazz FM, which confirmed earlier in the month that Guardian Media has bid £41m to take over the radio station (see Guardian Media Group Makes £41m Offer For Jazz FM). Shares were down 6.27% week on week to close… Continue reading Sharewatch
5.8 million viewers tuned into watch the first episode of Big Brother 3 on Friday night making it the highest rated programme on Channel 4 so far this year.According to unofficial overnight figures from BARB, the live one-hour special, which saw the twelve new contestants enter the Big Brother house for the first time, secured… Continue reading Big Brother Works Its Magic For Channel 4
SMG has launched a new service to provide advertisers with easy access to the group’s range of media businesses.The SMG Access service, which is the result of a review of SMG’s cross-media proposition, is designed to help advertisers and agencies add impact to their campaigns by allowing them to work uninhibited across SMG’s media portfolio,… Continue reading SMG Launches Cross-Media Service For Advertisers
AOL has signed a strategic marketing agreement with Lloyds TSB to promote the bank’s insurance services across its UK portfolio of sites.The deal, which is intended to increase awareness of the Lloyds TSB Insurance brand, will see targeted promotions run across AOL’s Your Money, House and Home and Travel channels. Special insurance quote engines will… Continue reading AOL Secures Marketing Deal With Lloyds TSB
