Holiday company Club 18-30, whose reputation for causing controversy with its advertising was established as far back as 1996 (see Wonderbra Tops Ad Poll), has had a complaint against its latest press campaign rejected by the ASA.The ads in question appeared in Boys Toys magazine. All showed photographic tableux of holiday scenes: A beach beside… Continue reading Club 18-30 Gets Break Courtesy Of ASA
ITV has secured foreign exchange company Travelex as the £3m sponsor of its World Cup coverage a month before the event is due to begin.The fully integrated deal will see Travelex become the exclusive broadcast and online sponsor of ITV’s full coverage and highlights of this summer’s tournament. The package also includes sponsorship of ITV’s… Continue reading ITV Secures £3m World Cup Sponsor
The number of text messages sent in the UK during March was up by 100 million on February, at 1.3 billion, according to the latest figures from the Mobile Data Association (MDA). This total is more than three times what it was during March 2000, illustrating the medium’s rapid growth in popularity.The highest ever number… Continue reading Text Messaging Blooms During Easter Season
Culture Secretary Tessa Jowell has issued a statement regarding the decision by ITV Digital administrators Deloitte & Touche to sell the company (see ITV Digital Will Be Sold As ‘Going Concern’). She describes the failure to find a deal acceptable to both the Football League and ITV Digital as “a great shame” but insists that,… Continue reading MPs React To ITV Digital Decision
Most newspaper internet operations around the world expect to be charging visitors within the next five years, according to research carried out for the World Association of Newspapers (WAN). However, the study also found that those sites which already charge are not necessarily more profitable than those which rely solely on advertising revenue, nor do… Continue reading Web Newspapers To Charge Within Five Years
Following weeks of speculation by the media and consternation on the part of the Football League, administrators announced yesterday that ITV Digital is to be sold off as a going concern. In a statement released yesterday evening, Deloitte & Touche announced that “it has not been possible to restructure the cost base of ITV Digital”… Continue reading ITV Digital To Be Sold As ‘Going Concern’
A year after launching the UK edition of In Style magazine (see First Issue Review: InStyle), publishers IPC SouthBank (see InStyle Moves To IPC Southbank) have appointed a new advertising agency, Walsh Trott Chick Smith, and moved launch editor Dee Nolan to an editor-at-large position in New York.WTCS was appointed this week, after pitching alongside… Continue reading Promotions And Appointments After One Year In Style
According to its latest forecasts, Merrill Lynch believes that advertising revenue will continue to decline in 2002, lagging behind the economic recovery by some 3-6 months. Advertising Forecasts From Merrill Lynch 2002 2003 Global -2.1% 3.9% US -1.5% 4.0% Europe -1.5% 4.7% Asia-Pacific -4.0% 1.7% Latin America -2.0% 8.0% Source: Merrill Lynch, April 2002
Following yesterday’s announcementt that ITV Digital is to be put up for sale on a debt-free basis (see ITV Digital To Be Sold), Carlton saw shares rise 1.12% to close at £2.45˝, an increase of 2žp on the day before. The pay-TV platform’s other joint owner Granada fared less well, with stock slipping 1.89% yesterday… Continue reading Sharewatch
As predicted (see Zenith Downgrades ‘Overly Optimistic’ 2002 Forecasts), Zenith Media has downgraded its advertising forecasts for 2002 as the ad recovery lags behind the economic upturn. Zenith says that advertising expenditure is still shrinking in the world’s leading economies but sees signs of an upturn in Q4 2002. A return to stronger growth is… Continue reading Zenith Downgrades 2002 Forecasts
