More than 12.5 million people tuned into ITV1 on Sunday to watch England’s World Cup 2002 debut against Sweden.The match, which kicked off at 10.30am and saw England settle for a 1-1 draw, averaged an 83.5% share of viewing, with audiences peaking at 13.04 million during the second half, between 11.30am and 12pm.Broadcasters had been… Continue reading England Versus Sweden Attracts Over 12 Million To ITV
Two-thirds of European firms will either cut IT spending or leave it unchanged in 2002, but nevertheless expect their budgets to be 13% higher in three years, according to a new report from Forrester Research. Almost three-quarters (72%) said they had encountered new, specific pressure to reduce IT costs; one in four respondents had delayed… Continue reading European Firms To Cut IT Spend In 2002
London Taxi Promotions have signed a contract with the “Gentlemen’s Club” Spearmint Rhino, hoping to literally drive sales to the nightclub’s door.Asher Moses, London Taxi Promotions’ managing director, said: “This kind of campaign is a great illustration of how taxi advertising works at its best. There are bound to be spontaneous visits to the club… Continue reading Gentlemen’s Club Orders 100 Taxis For Promotion
“The broadcast networks have regained virtually all of the sales they lost in last year’s upfront, which represented the industry’s worst ever year-to-year decline, and the final 2002 upfront revenue tally could surpass 2000’s record-setting $8 billion level,” says Jack Myers in today’s Myers Report on the US upfront advertising markets. Myers says that the… Continue reading US Upfronts Outpace Even Most Bullish Expectations, Says Myers
Week on week analysis shows that Emap, which recently posted a 6% rise in profits for the twelve months ending 31 March 2002 (see EMAP ‘Cautiously Optimistic’ On Future Trading), was one of the best performers in last week’s media market. Shares rose 4.02% week on week to close at £8.80, an increase of 34p… Continue reading Sharewatch
Future Publishing’s Official PlayStation 2 Magazine has signed a deal with Sony to provide branded content for its Playstation website.The deal will see the gaming magazine provide breaking news, previews, reviews and tips to Sony’s uk.playstation.com website. The magazine’s recently appointed online editor, Tim Clark, will be responsible for producing the content, which will go… Continue reading Official PlayStation 2 Magazine Goes Interactive With Sony
IPC Ignite’s men’s lifestyle magazine Loaded has partnered with Ford to produce a one-shot summer special that will see the magazine devote its entire advertising space to the car manufacturer.The 140 page Loaded Summer Special will be on sale throughout the summer promoting Ford’s new Fiesta range. As the magazine’s sole advertiser, Ford has secured… Continue reading Loaded Partners With Ford For One-Shot Summer Special
Ulster Television (UTV) significantly outperformed the ITV Network during the calendar year, despite the period representing the ‘worst advertising downturn in living memory’, chairman John McGuckian will tell the company’s AGM today. UTV ended the year on a record share of ITV advertising, according to the statement. In Q1 2002, ITV’s ad revenues were down… Continue reading Ulster TV Outperforms ITV, But Outlook Remains Unclear
UKbetting is to acquire TEAMtalk Media, which owns national speech-based radio station TEAMtalk 252, for approximatly £13.7m.Earlier in the month TEAMtalk rejected an offer from UKbetting, which valued the company at £10.2. However, after increasing its offer by 33% the digital betting and sports content business now looks set to acquire TEAMtalk’s radio and media… Continue reading UKBetting To Acquire TEAMtalk For £13.7m
Chrysalis-owned Rivals Digital Media has secured World Cup content deals with radio website provider FM Interactive (FMI) and electronics retailer Jungle.The deal will see Rivals provide six of FMI’s radio station websites with content from its Rivals.net and Football365 sites throughout the tournament, which kicks off today. In return Rivals will receive branding across each… Continue reading Rivals Lines Up World Cup Content Deals
