According to a new report from Gartner, GPRS networks will struggle to match the expectations of mobile operators until the application gap has been bridged to allow universal use of the technology. Analysys had previously indicated that General Packet Radio Services (GPRS), allowing consumers and business constant access to the Internet, would have 6 million… Continue reading GPRS Set To Miss Targets, Says Gartner
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Almost 12 million people tuned in to the BBC1 to watch England’s historic defeat of Argentina in the first round of the World Cup finals last Friday.The game, which kicked off at 12.30pm and saw England beat Argentina 1:0, secured a massive 83.4% share of viewing, with audiences peaking at just over 13 million during… Continue reading England’s Defeat Of Argentina Draws 12 Million
ITV is scrapping its on-screen regional idents in favour of a single brand image that will be used across the whole country.The new “central identity”, which is thought to have been created by Bartle Bogle Hegarty, will be unveiled in the autumn and will replace existing regional brands such as Granada and HTV, which will… Continue reading ITV To Get New Central Identity
A new trade association, formed of five radio stations including talkSPORT, has been created to fight for electronic measurement of radio audiences. At present the only trade body for commercial radio stations is the Commercial Radio Companies Association (CRCA), an organisation described by Kelvin MacKenzie, chairman and chief executive of talkSPORT owner the Wireless Group… Continue reading “Little Guy” Radio Stations Form Trade Body
Press reports this week have suggested that EMAP is considering spinning off its radio interests into a separate business. This may pump up its market rating ahead of a relaxation of ownership rules and the subsequent consolidation in the radio industry.EMAP is primarily a magazine publishing group and because consumer press is a slower growth… Continue reading EMAP Radio Business Spin-Off Suggested
Attheraces, the joint digital TV venture between BSkyB, Channel 4 and Arena Leisure, has announced an “extremely encouraging” set of viewing figures for its first three weeks on air.According to Arena Leisure, between 1 May and 18 May the horseracing and betting channel attracted an average peak audience of 50,554 during live afternoon racing, which… Continue reading Attheraces Gets Off To A Good Start
Telewest Broadband is launching a washroom advertising campaign to promote its Blueyonder broadband internet service.The campaign, which launches this week, will run for the duration of the World Cup targeting 25 to 44 year-old males in 1,500 pub toilets across the UK. The creative is characterised by humorous messages, with slogans such as “faster streaming… Continue reading Telewest Is Flush With New Blueyonder Campaign
Commercial Radio needs to face up to “serious issues” if it is to raise its profile in the UK, according to a new report from media consultants, Billetts. In a review of the industry, commissioned for JP Morgan, it is acknowledged that radio experienced significant growth during the 1990s and its share of display advertising… Continue reading Commercial Radio Must Be Upwardly Mobile, Says Billetts
Video on-demand (VOD) will generate more than $1.9 billion in revenues worldwide by 2006, according to a new report from In-Stat/MDR. As the number of cable modems and digital subscriber line (DSL) services continue to increase throughout the world, VOD services over internet networks will grow to a total of more than 17 million users… Continue reading Global Video On Demand Revenue To Reach $1.9bn By 2006
Jazz FM was the best performer in yesterday’s media market. Shares rose 7.54% to close at £1.92˝ after the radio group reached an agreement with GMG following a revised takeover offer from the group (see Jazz FM Agrees To £44.5m Takeover By GMG).Trinity Mirror, which has announced that the price of the Daily Mirror will… Continue reading Sharewatch
