Thomson Intermedia has launched what it claims is the UK’s first ever scientific measure of door-drop advertising, which it hopes will help the medium lose its “Cinderella” status in direct marketing research.The system has been developed in conjunction with Royal Mail, and covers unaddressed letters and leaflets delivered to Thomson’s accredited panel of 6,000 individuals.… Continue reading Thomson Launches Door Drop Monitoring
Broadband access prices in the UK are amongst the cheapest in Europe and the US, according to new research published by Oftel yesterday. Following recent wholesale price cuts, the UK is now cheaper than France and Germany for consumer DSL, with packages available for as little as £20 a month, says the report. Cheaper access… Continue reading Cheap UK Broadband Internet Access Drives Uptake
ISBA has warned its members against using flyposting campaigns in a guidance note issued this week. The action has been taken following a meeting between ISBA and Westminster Council, in which the local authority warned that it is to take a tougher stance on the practice.Westminster Council made clear in the meeting with ISBA that… Continue reading ISBA Warns Members Of Flyposting Crack Down
The failure of a number of European digital pay-TV platforms has been caused by their strategy of offering exclusive content – a move which is ‘bringing them to their knees financially’. This the finding of a report published by economic analysts BIPE. The group says that Europe’s pay-TV industry, currently reeling under losses and bankruptcies… Continue reading Bad Business Plans Caused Digital TV Failures, Says BIPE
A study for the Periodical Publishers Association has found that advertising on television is more likely to annoy UK adults than on any other medium.NFO surveyed over 2,000 adults over 15 years, and found that over 50% found TV advertising annoying, compared to just under a quarter who were annoyed by ads on the radio… Continue reading TV Advertising Most Annoying, Says Survey
Global digital television (DTV) is set to break the 100 million home barrier this year and cable will become the fastest growing platform according to the latest research from Strategy Analytics (SA). After a difficult 12 months, which has seen the demise of ITV Digital in the UK and Quiero in Spain, the research firm… Continue reading Digital TV In 103m Homes Worldwide, Says Strategy Analytics
ITV partners Carlton and Granada have acquired ITN’s 65% stake in the ITN News Channel which will be relaunched later in the year as the ITV News Channel.The acquisition, which represents Carlton and Granada’s first foray into the multi-channel world since the collapse of ITV Digital (see Administrators Confirm ITV Digital Sale), will see the… Continue reading Carlton And Granada Buy Into ITN News Channel
AOL has become the latest major UK internet service provider (ISP) to enter the broadband market with the launch of its new high-speed internet service.At £34.99 per month the AOL Broadband product is more expensive than the current market rate of £30, which was established when BT Wholesale cut its prices earlier in the year.… Continue reading AOL Enters UK Broadband Market
Leading internet portals have come together to form a new pan-European industry organisation called the European Interactive Advertising Association (EIAA), which will work to promote the value of online advertising campaigns to major agencies and clients.Founder members of the EIAA, which will be headed by CEO of AdLINK Internet Media, Michael Kleindl, include AOL Europe,… Continue reading Portals Join To Form New Pan-European Internet Ad Body
US interactive and direct marketing revenues rose by 9% to $1.9 trillion during 2001, according to the latest data from the Direct Marketing Association (DMA). This rise comes despite a year ‘marred by economic uncertainty and public concern over anthrax in the mail’, notes the DMA. Forecast According to Association’s Economic Impact: US Direct &… Continue reading US Direct Marketing Grows Despite Anthrax Scares
