Initial reaction is already emerging in response to the publication today of the draft Communications Bill:Culture Secretary Tessa Jowell’s opposite number on the Conservative benches, Tim Yeo, has said: “I give a cautious welcome to the publication of this Bill. I however, remain disappointed that Tessa Jowell has not followed her own logic and fully… Continue reading Reaction To Draft Bill Begins
Granada Enterprises has secured Felix cat food as the sponsor of ITV1’s You’ve been Framed in a deal worth £1m.The deal, which includes broadcast sponsorship of the weekend video clips show alongside an integrated online sponsorship, is intended to drive brand status and reinforce the “mischievous” positioning of Felix.Terry Gorst, who negotiated the deal on… Continue reading ITV Puts Felix In The Frame
Channel 5 has signed a deal with Heinz that will see the food brand sponsor the broadcaster’s afternoon family movies on Saturday and Sunday.The year-long deal, which is thought to be worth £1m, is Heinz’s first major TV sponsorship and will see four separate Heinz brands – Heinz spaghetti, Heinz frozen pizzas, Heinz frozen deserts… Continue reading Beans Means Heinz For Channel 5
Outrider is to become the first digital marketing agency to independently audit its email advertising campaigns in an attempt to offer clients an increasing level of transparency.The audits will be carried out by ABC Electronic and will allow Outrider to verify and measure email campaigns on behalf of its clients. The company will be able… Continue reading Outrider To Audit Email Ad Campaigns
Carlton and Granada, which last week confirmed the closure of ITV Digital (see Door Set To Close On ITV Digital Services) and witnessed the resignation of ITV chief executive Stuart Prebble (see Prebble Steps Down From ITV), saw shares rise in week on week analysis. Carlton was up 1.45% to close at £2.44˝ and Granada… Continue reading Sharewatch
Havas Advertising has announced Q1 revenue of E501 million for 2002 representing organic growth of -5.5%. Revenue in Europe fell by -4.7% but the most severe downturn was in North America where revenue fell by -8.2%. Billings amounted to E3.343 billion for the quarter. Advertising brought in E183.7 million in Q1, a drop of 8.1%… Continue reading Growth At Havas Falls In Line With Forecasts
The draft legislation of the forthcoming Communications Bill has today been jointly published by Trade and Industry Secretary, Patricia Hewitt and Culture Secretary, Tessa Jowell. Proposed changes to the rules would allow the long-anticipated consolidation of ITV and would also pave the way for large newspaper companies, such as Rupert Murdoch’s News Corporation, to buy… Continue reading Draft Communications Bill Relaxes Cross Media Rules
The Government’s vision of Broadband Britain is becoming a reality, according to a report from Oftel which shows that the UK now has over half a million high-speed internet connections.Figures collected from UK network operators show that broadband internet access is growing at a rate of 20,000 new connections a week and according to Oftel,… Continue reading Broadband Britain Is Underway
The producer of Channel 4’s new breakfast show RI:SE has left the programme after just four days on air following disagreements with the production company.A spokesman for the programme today confirmed Killick’s departure saying: “It has been obvious for some time that Mark’s interests were at odds with the rest of the production team.”Killick was… Continue reading Producer Quits RI:SE After Four Days On Air
Websites for the Radio Advertising Bureau and MediaTel are the most popular and highly regarded of all media websites, according to a poll conducted by media intelligence and technology company Media-i (see Poster Publicity Launches Media Intelligence Outfit).The survey, which asked UK media planners and buyers to list their top media sites, placed the RAB’s… Continue reading RAB And MediaTel Top Industry Web Poll
