Figures released by the NRS for national newspaper circulation in the period October 2001 to March 2002 shows that the market as a whole saw a small year on year increase in readership of 0.2% or just over 125,000 readers.The best performance in terms of readership growth was seen at the Guardian, which saw an… Continue reading NRS National Newspaper Round-Up – March 2002
UK Home Net Access Hits 39%, But Growth Levels OffInternet access in the UK reached 39% of households in Q4 2001, according to the latest data from the Office of National Statistics (ONS) released this morning. This is equivalent to 9.8 million households, or 25.6 million adults, says the ONS.The data show that the gap… Continue reading UK Home Net Access Hits 39%, But Growth Levels Off
Digital marketing group Messagizer has been awarded the contract to sell advertising across teen-girl website Mykindaplace.com’s email and wireless platforms.Messagizer, the UK subsidiary of the Buongiornio group, will provide the hosting platform for Mykindaplace.com’s 300,000 standalone email subscribers and its 125,000 GSM subscribers. The digital marketing group will also be responsible for generating revenue and… Continue reading Messagizer Awarded Mykindaplace.com Sales Contract
Rivals Digital Media has signed a five figure World Cup sponsorship deal with Bacardi, which will see the creation of a microsite featuring the Bacardi Breezer Tom Cat character.The microsite is set to launch towards the end of May and will sit across the Rivals and 365 networks. The site will be updated daily during… Continue reading Bacardi Signs World Cup Sponsorship Deal With Rivals
Net loss at French media group Vivendi soared from E183 million in Q1 2001 to E17.0 billion for the first quarter of this year, according to the company’s financial results. Revenues came in at E13.2 billion, up from E11.3 billion last time. The results follow better than expected figures at Vivendi’s Media & Communications last… Continue reading Vivendi Universal Losses Soar In Q1 2002
Fast food chain McDonalds has successfully defended itself against a flurry of complaints to the ASA about advertising for its 99p “McChoice Menu”. A total of 153 objections were received regarding ads that claimed that there were 40,312 possible combinations available. Complainants did not believe that this number was realistic.The advertisers said that since there… Continue reading Complaints Add Up Against McDonalds Ad Total
Advertising agencies and media revenues are forecast to experience a slow, U-shaped recovery to the ad market, rather than a fast V-shaped one, according to analysts at Merrill Lynch. The broker says that it continues to expect revenues to be down for most media during the first half of the year, with only ‘muted’ gains… Continue reading Ad Agencies Stock Weak As ‘Muted’ Recovery Is Predicted
Carlton and Granada saw shares rise yesterday after “insufficient interest from prospective purchasers” led to administrators confirming the closure of ITV Digital (see NewsLine). Carlton was up 1.85% to close at £2.47˝p, while Granada improved 0.59% to finish at £1.28˝p, an increase of žp on the day before.Telewest, which has announced plans to launch a… Continue reading Sharewatch
Online classified ads will grow faster than any other form of online advertising this year in the US, Jupiter Media Metrix reported yesterday. Spending is projected to increase from $1.2 billion in 2002 to $2.3 billion by 2007 according to a new Jupiter report, Online Advertising Through 2007: Is the Worst Over?. The strong performance… Continue reading US Online Ad Spend Will Reach $16 Billion By 2007, Says Jupiter
Renewed merger speculation regarding Carlton and Granada boosted the share price of both companies yesterday in a day of reasonable confidence for the media confidence. Carlton ended up 2p at £2.43, while Granada rose 4˝p to £1.28.A good performance was also seen at SMG, which rose 6p to £1.52˝, despite having reported a fall in… Continue reading Sharewatch
