Telewest Broadband is launching a washroom advertising campaign to promote its Blueyonder broadband internet service.The campaign, which launches this week, will run for the duration of the World Cup targeting 25 to 44 year-old males in 1,500 pub toilets across the UK. The creative is characterised by humorous messages, with slogans such as “faster streaming… Continue reading Telewest Is Flush With New Blueyonder Campaign
Video on-demand (VOD) will generate more than $1.9 billion in revenues worldwide by 2006, according to a new report from In-Stat/MDR. As the number of cable modems and digital subscriber line (DSL) services continue to increase throughout the world, VOD services over internet networks will grow to a total of more than 17 million users… Continue reading Global Video On Demand Revenue To Reach $1.9bn By 2006
Natmags has promoted health magazine Zest’s acting deputy editor Rebecca Frank to the post permanently. Previous editor Linda Bird is now editor of She… …Also at Natmags Liz Kershaw is to return from maternity leave to take on the role of executive group publishing director for Good Housekeeping and Country Living. Chris Hughes, publishing director… Continue reading Appointments Brief
Press reports today have suggested that EMAP is considering spinning off its radio interests into a separate business. This may pump up its market rating ahead of a relaxation of ownership rules and the subsequent consolidation in the radio industry. EMAP is primarily a magazine publishing group and because consumer press is a slower growth… Continue reading EMAP Radio Business Spin-Off Speculated By Reports
The Newspaper Society has launched an online guide to key areas of advertising and marketing law, in an effort to help its members avoid falling foul of the laws regarding press advertising, and incurring subsequent legal costs.Advertising Points To Watch uses checklists to help identify copy content issues on subjects as diverse as betting and… Continue reading Newspaper Society Launches Advertising Guide
US media executives are eyeing takeover and merger opportunities in the UK, following the relaxation in ownership restrictions proposed by the Draft Communications Bill, according to report in this morning’s Financial Times. The paper notes that Bob Wright, chief executive of NBC, was in London last week on the lookout for possible deals for his… Continue reading US Media Execs Eye UK Opportunities, Says FT
The ITC has banned Microsoft from broadcasting a TV ad for its new Xbox games console after 136 viewers complained that it was “offensive” and “inappropriate.”The ad, created by Bartle Bogle Hegarty, features a new born baby boy being shot through a window. The baby ages as he travels through the air before finally crashing… Continue reading ITC Puts An X In Microsoft’s Box
A new report on global entertainment and media (E&M) spend published by PricewaterhouseCoopers has found that the industry will enjoy a compound annual growth rate (CAGR) of 5.2% between this year and 2006, eventually reaching $1.4 trillion (see Entertainment And Media Spend Set For 5.2% Growth To 2006, Says PWC). The report also makes a… Continue reading PricewaterhouseCoopers Predicts Global Media And Entertainment Sector Growth
Scottish Radio Holdings (SRH) says that radio revenues are expected to drop by 2% in the year to the end of September. This is offset by a 2% rise in press revenue, leaving overall group revenues flat for the year, excluding acquisitions and disposals. Including acquisitions, radio and press revenues combined are 12% ahead of… Continue reading SRH Radio Revenues Drop 2% In Full Year
Translucis has signed a deal with Stella Artois to advertise the drinks brand’s outdoor film screenings via its digital media network.From next week a month-long campaign promoting the Stella Screen On Location Tour 2002 will run across the company’s Magnetic channel in 230 bars throughout the UK. The creative, which includes footage from last year’s… Continue reading Translucis To Promote Stella Via Magnetic Network
