Analysis of TV revenue estimates for March reveals mixed fortunes for the UK’s terrestrial TV channels. Year on year, a decline was experienced overall, with ITV1 and Channel 4 seeing revenue fall. Channel 5 and GMTV fared better than their larger competitors during March, the former seeing revenue increase by 8.1% year on year and… Continue reading TV Market Round-Up – March 2002
European countries are overtaking the USA in the race to roll out broadband DSL (digital subscriber line) to homes and businesses, according to data released this month by UK-based Point Topic. DSL is a broadband system of high-speed communications which uses standard phone lines to deliver internet access at speeds ten times faster than a… Continue reading US DSL Growth Starts To Lag Behind Europe
Virgin Radio has signed a six-figure advertising deal with Fujifilm, designed to raise awareness of the brand in the run up to this summer’s World Cup.The interactive cross-media advertising campaign, which includes on air and online activity, will run over a three week period from 11 May targeting both men and women who need to… Continue reading Virgin Signs Six Figure Ad Deal With Fujifilm
According to New York media analyst Jack Myers, the demand for TV advertising in the 2002/03 season will remain flat with advertisers spending around $10.9 billion on advance purchases, the same as was spent last year. US TV Revenue Forecasts ($ billions) 2001 2002 (F) % Change Total Broadcast 6.93 6.70 -3.3% Total Cable… Continue reading US TV Revenue Forecasts Fall Flat
Analysis of TV revenue estimates for March reveals mixed fortunes for the UK’s terrestrial TV channels. Year on year, a decline of 4.8% was experienced overall, with ITV1 and Channel 4 seeing revenue fall by 7.5% and 2.2% respectively. Channel 5 and GMTV fared better than their larger competitors during March, the former seeing revenue… Continue reading TV Market Round-Up – March 2002
The stakes in high speed internet access have been raised with the news that Telewest Broadband has launched a large-scale consumer trial of its 1Mb residential internet service in Scotland. Telewest claims that the new blueyonder service will outperform the residential ADSL internet service offered by BT.1,500 blueyonder customers in Scotland who register their interest… Continue reading Telewest 1Mb Trial To Challenge BT In Broadband
As the number of new mobile users slows so the telecoms companies must look to new audiences to increase sales. This new customer base, says The Yankee Group, may include the youth market, ethnic minorities and the ‘credit-challenged’. According to a new report Can US Carriers Become Profitable in Wireless Prepaid?, the Yankee Group believes… Continue reading Prepaid Subscribers Will Make Up 30% Of Mobile Users By 2006, says Yankee Group
ISBA has expressed the concern of advertisers that the sale of ITV Digital could result in consolidated control of the digital terrestrial and digital satellite platforms. The organisation claims that viewers and advertisers could be subject to a range of “gate-keeping” issues if this situation were to occur.The group lays responsibility for the maintenance or… Continue reading ISBA Expresses ITV Digital Competition Concerns
Chrysalis-owned Rivals Digital Media and Carlsberg are launching an SMS information service to keep football fans informed of developments in this summer’s World Cup.The service, which is aimed at 18-34 year-old sports enthusiasts, launches in May and is intended to promote Carlsberg’s status as the official beer to the England team. Consumers can sign up… Continue reading Rivals Teams Up With Carlsberg For World Cup
It is feared that continued delays to the launch of Viacom Outdoor’s XTP cross-track projection system could cost the outdoor industry £10m in revenue this year.The XTP system, which projects digital images onto special screens in London Underground tunnels, was supposed to have launched at the beginning of April after four years of development, but… Continue reading XTP Delay Could Cost Outdoor Industry £10m
