Emap’s new teen gossip weekly, Sneak, is to tap into the earning potential of the SMS texting craze by introducing an SMS gossip service for readers which will enable Emap to build a user database which could later be used by advertisers.The SMS gossip service will launch along with the magazine on 30 April (see… Continue reading Sneak To Offer SMS Interactivity
66% of UK businesses have access to the internet and a further 7% plan to go online within the next year, according to Continental Research’s E-Commerce report for April 2002.The report shows that the growing number of companies accessing the internet is stimulating the e-commerce market, with 38% of UK businesses already running a website… Continue reading Over 60% Of UK Businesses Are Online
The regional press has secured a deal worth £1m, forming part of National Lottery operator Camelot’s “Good Causes” campaign. The three phase campaign represents a third of the company’s media spend.Media planning for the campaign, which will run across 70 regional titles nationwide, reaching a circulation of just under 4.9 million, was handled by MPG.… Continue reading £1m Lottery Ad Deal For Local Press
Emap Advertising has secured Nike as a major client for its recently launched Broadcast Innovation Department.Over the next three months Nike will form a partnership with Emap’s Kiss FM to reach the station’s youth audience. The sports advertiser is hoping to add an extra dimension to its current TV campaign by advertising its London youth… Continue reading New Emap Division Signs Nike
Channel 4 has announced that its new weekday morning breakfast programme, RI:SE, will launch at 6.55am on 29 April. Advertising has already begun for the show, with the teaser line “Are you awake?”The search for a successor to the ailing Big Breakfast began last summer, with the contract being eventually awarded to Sky and Princess… Continue reading RI:SE Launch Date Revealed
Pre-tax profits fell by 39.0% to £36.0 million at SMG, whilst turnover dropped by 6.6% to £280.8 million, according to the company’s year-end financial results released this morning. Whilst SMG has clearly been hit by the advertising downturn in the year to 31 December 2001, these results are pretty much in line with market expectations.… Continue reading SMG Profits Hit By Ad Downturn
The German economy – Europe’s largest – officially moved out of recession in the first quarter of this year, according to a report from the World Advertising Research Centre. The country’s Federal Statistics Office said the economy expanded slightly, by 0.2% in Q1 2002, following a 0.3% decline in Q4 2001 and a 0.2% fall… Continue reading Germany Economy Moves Out Of Recession
The ASA has dismissed complaints against BSkyB after viewers objected to an ad for adult TV channels in Sky Customer Magazine claiming it was “offensive and unsuitable.”The ad, which featured nine bushes trimmed into different shapes, stated: “With more bush than your local garden centre, these adult channels are where the action is. Every night… Continue reading BSkyB In Close Shave With ASA
colspan=”9″>Global E-Cinema Forecasts From Screen Digest
SMG was one of the best performers among media shares yesterday, ahead of the release of its financial results today. Shares rose 4˝p over the course of the day to end at £1.44.Another strong performer was BSkyB, despite the continuing uncertainty regarding how the future of digital TV in the UK will be. Shares ended… Continue reading Sharewatch
