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ABN AMRO this morning reports that Zenith will downgrade its ad spend forecasts for 2002 citing a ‘lag’ in US spending as adspend struggles to catch up with the improving economy. Zenith now believes that the advertising market will not recover until Q4 2002. The new figures from Zenith compare with those from ABN AMRO… Continue reading Zenith Downgrades ‘Overly Optimistic’ 2002 Forecasts

The ITC has published its annual report and accounts for 2001. In it, the Commission looks at what it terms the “severe financial pressures on the commercial sector”, evaluates its public commitments to produce a rich genre mix of high quality programming and assesses the changes in public tastes.Introducing the report, Sir Robin Biggam, ITC… Continue reading ITC Publishes 2001 Report And Accounts

According to analysis of March circulation figures from the Audit Bureau of Circulation (ABC), the overall circulation for national newspapers fell 0.9% compared to February.The heaviest loss in percentage terms was at the Daily Express, which saw a 4.9% decrease compared to the previous month. In numbers terms, the biggest fall was at leading daily… Continue reading ABC National Newspaper Round-Up – March 2002

TV And Online Ad Mix Generates Greater RecallThe Online Publishers Association (OPA) has revealed the results of a ‘media mix’ study undertaken with Millward Brown IntelliQuest during February 2002.The study, testing recall and memorability of online and television advertising, concluded that there is a “positive, synergistic effect” when TV and online advertising are used in… Continue reading TV And Online Ad Mix Generates Greater Recall

According to analysis of March circulation figures from the Audit Bureau of Circulation (ABC), the overall circulation for national newspapers fell compared to February.The heaviest loss in percentage terms was at the Daily Express. In numbers terms, the biggest fall was at leading daily tabloid the Sun, which saw a decline in readership month on… Continue reading ABC National Newspaper Round-Up – March 2002

Chrysalis Radio has signed a six-figure, three-month advertising deal with Tetley, which is to become the first brand to sponsor breakfast shows on London’s Heart 106.2 and 100.7 Heart FM in the Midlands.The deal, which begins on 24 April, will see Tetley Tea trails and credits run during the Jono And The Morning Crew show… Continue reading Chrysalis Brings Tetley To Heart Listeners

The Online Publishers Association (OPA) has revealed the results of a ‘media mix’ study undertaken with Millward Brown IntelliQuest during February 2002. The study, testing recall and memorability of online and television advertising, concluded that there is a “positive, synergistic effect” when TV and online advertising are used in tandem. In an ad recall test,… Continue reading TV And Online Ad Mix Generates Greater Recall, Says The OPA

The future of ITV Digital remains uncertain despite reports last week that Carlton and Granada are considering increasing their compensation offer to the Football League to end the dispute over TV rights. Both companies saw shares fall in week on week analysis. Carlton was down 8.10% to close at £2.44, while Granada slipped 8.52% to… Continue reading Sharewatch

BT is continuing its initiative to increase the uptake of broadband in the UK (see BT Openworld To Promote Broadband Uptake) and is to start trials of a new satellite delivery service for high-speed internet access.The service, which will deliver fast “always on” internet downloading, is aimed at high use residential consumers and small businesses.… Continue reading BT To Trial Internet By Satellite

The Advertising Association (AA) has named David Kershaw as its new chairman. A partner at M&C Saatchi, Kershaw will replace James Best, group chairman of BMP DDB, when he steps down next month following five years in the role.Kershaw has been in the advertising business for over 20 years, spending time working in New York… Continue reading M & C Saatchi Partner To Chair AA