Advertising revenues rose by 2% in the first five months of the year at regional newspaper publisher, Johnston Press, the group said in a trading statement this morning.The figures show the resilience of local advertising revenues during a period of economic uncertainty, says Johnston; national revenue has been hit much harder than local during the… Continue reading Local Ad Revenues Aid Johnston Press Figures
New research by Sky Digital has brought good news for the Wireless Group’s talkSPORT station, by suggesting that its audience via digital TV is larger than suggested by RAJAR.The Digital Audience Research Service surveyed 15,000 Sky Digital viewers and found that of the 54 radio stations available via the digital TV service, speech radio stations… Continue reading Sky Survey Shows Bigger Digital Audience For talkSPORT
The BBC’s coverage of England’s victory over Denmark on Saturday attracted nearly four times as many viewers as that provided by ITV.Both BBC1 and ITV1 showed the game, which kicked off at 12.30pm and saw England beat Denmark 3:0 to go through to the next stage of the World Cup finals. However, a peak audience… Continue reading BBC Scores Against ITV In World Cup Coverage
IPC Connect have announced a restructuring of its publishing team. Four publishers have been appointed to focus on the subsectors in which the company operates- Classic, Mature, Easy Entertainment and Celebrity.Two of the new publishers will report to publishing director Sandy Gale, who commented: “IPC Connect is the market leader in women’s weeklies – the… Continue reading IPC Connect Restructures Publishing Team
The Radio Advertising Bureau (RAB) has recruited comedian Johnny Vegas to front its latest marketing campaign aimed at promoting the medium to advertisers.The four 30-second ads, which were written and produced by Teeside-based commercial radio station TFM, feature Vegas, who is best known for his role in ITV Digital’s Al and Monkey campaign, enthusiastically expressing… Continue reading Johnny Vegas To Front Latest RAB Ad Drive
Worldwide business-to-business e-commerce is set to increase by nearly 74% this year, according to new study from eMarketer. The E-Commerce Trade and B2B Exchanges report claims that revenues will reach $823.4 billion by the end of 2002, up from $474.3 billion last year. By the end of 2004, B2B revenues are expected to total $2.3… Continue reading Global B2B E-Commerce Revenues To Escalate
The UK’s publishing industry faces a double challenge of globalisation and new technology, according to a Department Of Trade and Industry report, Publishing in the Knowledge Economy. The report, carried out by PIRA International, shows that the industry is one of the largest in the country, employing more than 160,000 people and is worth £22bn.… Continue reading Publishers Must Keep Pace in Technology Race
Sales of mobile phone handsets in western Europe will remain flat this year, after a 13% decline in 2001. Sales will then gradually rise to reach 148.2 million by 2007, according to new forecasts from Strategy Analytics. The group says that sales growth is currently being dragged down by the slow rollout of multimedia messaging… Continue reading Western Europe Mobile Sales Growth Hampered By Slow MMS Rollout
Advertising revenues rose by 2% in the first five months of the year at regional newspaper publisher, Johnston Press, the group said in a trading statement this morning. The figures show the resilience of local advertising revenues during a period of economic uncertainty, says Johnston; national revenue has been hit much harder than local during… Continue reading Local Ad Revenues Aid Johnston Press Figures
Advertisers currently buying space in the US upfront markets are embracing the interactive and online enhancements offered by broadcast and cable networks and incorporating them into their campaigns, according to today’s Jack Myers Report. Myers says that this is another indication of a strengthening media economy, particularly given that last year advertisers “insisted that any… Continue reading Interactive Buys Point To Strengthening Media Economy, Says Myers
