1.3 billion text messages were sent in the UK during April, an increase of one million on March, according to the latest figures from the Mobile Data Association (MDA).April’s figure represents the ninth consecutive month that over a billion person to person SMS messages were sent and according to the MDA, confirms predictions of a… Continue reading Text Trend Shows No Signs Of Slowing During April
Cinema admissions have seen a 20% year on year increase during the first four months of the year, despite April’s admissions total being down on the previous year’s.Cinema admissions during last month reach 13.2 million, compared to 14 million in April 2001, when Bridget Jones’ Diary the number two film in the annual top ten,… Continue reading Cinema Admissions Show Promising Start To Year
Email and wireless marketing company Messagizer has recruited pay-per-click advertising outfit Espotting to provide links to relevant companies within its subscriber newsletters.The deal, which is understood to be the first between an interactive marketing company and a pay-per-click search network, will see Espotting provide Messagizer with its top three results for keywords relating to the… Continue reading Messagizer And Espotting Secure Deal
Clear Channel Worldwide has announced the creation of a new division, Clear Channel Advantage, a cross-platform advertising department offering advertisers “single point of contact ad packages” incorporating the company’s TV, outdoor, entertainment and radio assets. According to Clear Channel president and COO, Mark Mays, “The Clear Channel Advantage advertiser may now exploit any combination of… Continue reading Clear Channel Launches Cross-Platform Ad Sales Division
Cinema admissions have seen a 20% year on year increase during the first four months of the year, despite April’s admissions total being down on the previous year’s, according to the latest data from the Cinema Advertising Association (CAA). Cinema admissions during last month reach 13.2 million, compared to 14.0 million in April 2001, when… Continue reading Cinema Looking Strong In 2002, Says CAA
The ITC has given its support to the Governement’s recently published draft Communications Bill which it says goes a long way towards creating the regualtory framework for the UK’s dynamic media market.In evidience prepared for the Joint Scrutiny Committee on the Bill, the ITC gives partucluar welcome to the proposed liberalisation of the media ownership… Continue reading ITC Welcomes Move Towards Dynamic Media Market
Channel 4 has strongly denied speculation that its new breakfast show RI:SE could be taken off air by August unless viewing figures improve.Since its launch less than a month ago (see He said: “Channel 4 has always insisted that its investment in RI:SE is long-term and there are absolutely no plans to take the show… Continue reading Channel 4 Denies RI:SE To Be Taken Off Air
The Advertising Standards Authority (ASA) has welcomed the proposed measures to reform communications regulation, put forward in the Government’s recently published draft Communications Bill (see The Bill In Brief: The Changes To Come).According to the Authority, the Bill honours the commitments to the “timely reform” of communications regulation included in the Communications White Paper and… Continue reading ASA Supports Government’s Plans For Self-Regulation
Tyler Brûlé has stepped down from his position as editorial director of elite interiors and lifestyle magazines Wallpaper* and Spruce. IPC Media has announced that Christina Ferrari, founder and managing editor of Time Inc.’s US title Teen People has been appointed as acting editorial director.Brûlé launched Wallpaper*, which now sells editions in over 50 countries… Continue reading Brûlé Gives Bibles Of Cool Cold Shoulder
Emap Performance is preparing to launch Smash Hits Radio on Emap’s digital multiplexes across the North of England and London.With inspiration for content said to come from Kiss 100 FM, the station will broadcast pop music and celebrity gossip 24 hours and day, seven days a week from Monday 27 May to a potential audience… Continue reading Digital Radio Extension For Smash Hits Brand
