The Economist magazine has published research this week into the state of television, both as a medium and as an industry. Among other things, it discovered that people are willing to pay for TV, but only if it is high quality, and that personal video recorder (PVR) technology such as TiVo will not necessarily spell… Continue reading Economist Researches Attitudes To TV
Emap advertising has secured Natwest as the first brand to use its new Broadcast Innovation department, which will offer clients bespoke solutions combining Emap radio and TV brands.The new division, to be headed by Adam Bullock, will offer radio and TV advertisers fully integrated broadcast solutions combining Emap’s regional radio brands with its national portfolio… Continue reading Natwest Trials New Emap Ad Division
AOL Europe has signed an advertising agreement with Proctor and Gamble that will see the pharmaceutical company’s baby care brands promoted across AOL’s UK portfolio of websites.Under the agreement AOL will launch a new Parenting Channel to raise brand awareness of Proctor and Gamble’s baby care products. The channel will provide advice for expectant mothers… Continue reading AOL Strikes Ad Deal With Proctor And Gamble
New research has been released revealing the attitudes of advertisers and agencies across Europe towards email, SMS and interactive TV advertising. Overall, it was found that interactive media is seen as more of a potential marketing communications tool than an advertising one, but that advertisers are still uncertain on how to use it in the… Continue reading IAB Reveals Europe’s Attitudes To Interactive
Cable and Wireless, which is nearing the end of a £1.2bn share buy-back programme, was one of the worst performer’s in yesterday media market. Stock was down 7.32% to close at £1.90, a loss of 15p on the day before.Pearson, which is rumoured to have entered into exclusive talks with a management team concerning the… Continue reading Sharewatch
Richard Desmond is cutting the price of his Express titles and is launching a TV advertising campaign in an attempt to halt declining sales.The promotion begins tomorrow with the cover price of the Saturday Express reduced from 50p to 25p and the Sunday Express cut from £1 to 50p. From Monday, the Daily Express will… Continue reading Desmond Cuts Price Of Express Titles
ITV has reportedly been forced to lower the cost of sponsorship for its World Cup football coverage due to a lack of interest from advertisers.The broadcaster had hoped to attract bids of around £3.5m for sponsorship, which would have accompanied all of its programming during the four week competition. However, according a report in today’s… Continue reading ITV World Cup Sponsorship Under Threat
Advertising is failing to keep up with the rapidly changing lifestyles of male consumers and is too heavily reliant on outdated stereotypes, according to Russell Davies, head of strategy at Wieden & Kennedy.Speaking at Emap’s Men’s Seminar yesterday, Davies said that the majority of brands are failing to inspire young affluent males, who have never… Continue reading Ads Are Missing The Mark With Men
The Digital Radio Development Bureau (DRDB) has unveiled a new brand identity and logo for use by all its members, in an attempt to create consistency across the industry.The new logo (pictured) can be used under licence from national digital radio broadcaster Digital One on all literature and point-of-sale material and advertising. It has been… Continue reading DRDB Unveils New DAB Identity
Indebted UK cable company, NTL, this week rejected a $2 billion bid from US company Liberty Media, preferring instead to restructure and refinance with its own bondholders (see NTL Is Close To Refinancing, Says Report). Liberty Media already holds a 25% stake in Telewest Communications, the UK’s second largest cable operator and is known to… Continue reading NTL Merger With Telewest Could Still Make Sense
