The Advertising Association (AA) has named David Kershaw as its new chairman. A partner at M&C Saatchi, Kershaw will replace James Best, group chairman of BMP DDB, when he steps down next month following five years in the role.Kershaw has been in the advertising business for over 20 years, spending time working in New York… Continue reading M & C Saatchi Partner To Chair AA
Undeterred, or perhaps encouraged, by the notoriety of risqué outdoor campaigns such as Sophie Dahl’s Obsession poster (see ASA Orders Withdrawal Of Opium Ad After Most Complaints Since 1995), the FCUK ads (see Retailer’s Kinky Bugger Ad Provokes Complaints To ASA) and the near-iconic “Hello Boys” Wonderbra ad (see Wonderbra Tops Ad Poll), sports brand… Continue reading Ellesse Courts Controversy With Sexy Tennis Ad
RI:SE the new weekday breakfast show set to replace the Big Breakfast on Channel 4 could be on our screens by the end of the month, according to press reports.Channel 4 has so far refused to comment on speculation that the tabloid-style breakfast show, created by Sky and Princess Productions, could launch within the next… Continue reading RI:SE Set To Shine Early On Channel 4
Television adverts are more annoying than any other kind, according to a new study. The research, out next month, was commissioned by the Periodical Publisher’s Association (PPA) and will reveal that more than half of all respondents who watch TV said that they often find advertising annoying.The Absorbing Media report, launched on 8 May as… Continue reading TV Advertising Most Annoying, Says PPA Research
MediaTel Insight will provide coverage for NewsLine of the key developments in this Wednesday’s Budget as it is delivered by Chancellor of the Exchequer, Gordon Brown. Newsline’s Budget page will be set to automatically refresh every few seconds ensuring a full, rolling coverage throughout the Chancellor’s speechSubscribers to MediaTel Insight can access national and international… Continue reading NewsLine Coverage Of The Budget
ITV Digital Prepared For Sale As One Week Of Talks RemainsThe fate of ITV Digital looks set to be decided following a High Court meeting this morning at which the company’s administrator – Deloitte & Touche – confirmed that it is preparing the business for sale.Following weeks of negotiation with the Football League – still… Continue reading ITV Digital Prepared For Sale As One Week Of Talks Remains
Janice Turner has stepped down as editor of H Bauer’s glossy women’s fortnightly magazine Real just over a year after its launch.A spokesperson for the company confirmed that Turner, who resigned last week, will be replaced by health and beauty editor Sian Rees, but refused to comment on speculation that her departure will lead to… Continue reading H Bauer Loses Real Editor
In its eighth annual survey of senior executives at leading advertising and markting organisations, AdMedia Partners found evidence of optimism amongst the execs when asked about the outlook for the industry. Advertising and marketing executives from across the US were questioned: 45% from newspapers; 44% from interactive media; 39% from business-to-business publications; 36% from exhibitions/trade… Continue reading AdMedia Discovers Optimism Amongst Ad Execs
With local television audiences turning to cable, the web and print options for daily news, Forrester forecasts that broadcasters can recover local relevance only by extending their programming and promotion throughout the day to cable operators, newspapers and online providers. Forrester says “Stations must recreate themselves as providers of video programming and marketing services across… Continue reading US TV Stations Must Collaborate For Local Audiences, Says Forrester
Cable and Wireless, which is nearing the end of a £1.2bn share buy-back programme, was one of the worst performer’s in yesterday media market. Stock was down 7.32% to close at £1.90, a loss of 15p on the day before.Pearson, which is rumoured to have entered into exclusive talks with a management team concerning the… Continue reading Sharewatch
