A high proportion of advertising executives think ambient advertising can deliver targeted advertising, according to research to be published by Outdoor Connection next week. However, there are fears that poor planning or overkill could endanger the growing sector.Outdoor Connection’s research into ambient advertising comes as plans are underway to create a trade body for out-of-home… Continue reading Ambient Effective If Used Well, Says Research
BBC Worldwide is launching two new monthly magazines, Disney Girl and Disney Comic, for children aged between seven and nine and is to promote both titles with a six-figure marketing campaign.The magazines, both of which include posters, puzzles and cartoon strips, will be unveiled on 24 April along with a consumer advertising campaign designed to… Continue reading BBC Worldwide Unveils New Children’s Magazines
JCDecaux has declared the first week of its pilot scheme for street-level internet access kiosks a success. Three interactive kiosks were launched last week in Edgware, Chipping Barnet and North Finchley as part of Barnet Council’s efforts to increase the accessibility of council services and so far 14,000 page impressions have been registered.The interactive kiosks,… Continue reading JCDecaux Encouraged By Interactive Kiosk Trial
56% of job seekers plan to use the internet when looking for their next job, but only 6% say that it will replace more traditional methods, according to research commissioned by Times Newspapers.The research, which was carried out by BMRB to examine how the “British Elite” look for jobs, shows that the internet will not… Continue reading Job Seekers Reluctant To Use Online Resources
No New Offer From ITV Digital For League To ConsiderThe administrator handling ITV Digital has this morning announced that no new offer has been made to the Football League in lieu of the £89.25 million owed by ITV Digital to the League in August.In a statement, the administrator said “The shareholders are re-evaluating the business… Continue reading No New Offer From ITV Digital For League To Consider
Channel 4 has announced that its new weekday morning breakfast programme, RI:SE, will launch at 6.55am on 29 April. Advertising has already begun for the show, with the teaser line “Are you awake?”The search for a successor to the ailing Big Breakfast began last summer, with the contract being eventually awarded to Sky and Princess… Continue reading RI:SE Launch Date Revealed
Pre-tax profits fell by 39.0% to £36.0 million at SMG, whilst turnover dropped by 6.6% to £280.8 million, according to the company’s year-end financial results released this morning. Whilst SMG has clearly been hit by the advertising downturn in the year to 31 December 2001, these results are pretty much in line with market expectations.… Continue reading SMG Profits Hit By Ad Downturn
The Cinema Advertising Association (CAA) has reported a good start to the year, with admissions for March up 43% year on year at 14.3 million and admissions for the first quarter of 2002 up 37% compared to the same period last year.The star-studded Rat Pack remake Ocean’s Eleven took first place at the box office,… Continue reading First Quarter Success For Cinema Admissions
Last night’s MRG meeting tackled the issue of the auditors’ role in the media industry. The evening was titled “Media Auditors: Big Brother or Agony Aunt”. This title, explained the event’s organiser, Taylor Nelson Sofres’ Lisa Beaumont, was designed to reflect two of several ways in which the auditor could be viewed by the industry-… Continue reading MRG Evening Meeting: Media Auditors
ITV has announced that the new sponsor for gameshow Who Wants To Be A Millionaire will be Ufi, the organisation behind the Government-funded e-learning network learndirect. However, the move has caused controversy with teachers who thought to be against the Government spending what is rumoured to be £1m on the sponsorship when education as a… Continue reading Teachers Ticked Off By Learndirect Sponsorship
