Once again, ABC figures for national newspaper circulation were down in a month on month comparison. December’s figures showed an overall drop of 2.7% compared to November’s total.One of a handful of increases was at the Financial Times, which increased its circulation by over 17,000 or 3.5% compared to November. The Sunday Express, not usually… Continue reading National Newspaper ABC Round-Up – December 2001
The latest figures from the Office of National Statistics (ONS) showed that inflation remains at a low level in December, despite a slight increase on the previous month.Underlying inflation rose 0.1 percentage points to 1.9%, but is still below the government’s target of 2.0-2.5%. Cheaper mortgage rates caused the headline rate of inflation to fall… Continue reading Inflation Remains Low For December
Cordiant, which is reported to be in talks with its bankers about its extending its £276m overdraft following a period of weak advertising sales (see Cordiant Looks To Refinance Overdraft After Tough Year), saw shares fall 4.98% yesterday to close at £1.05, a loss of 5˝p on the previous day.Reed, which was rumoured to be… Continue reading Sharewatch
Media communications and market research company, Aegis Group, announced today that it has acquired two US interactive media agencies, San Francisco-based Lot 21 and Framingham, Massachusetts-based Vizium. The two companies will be integrated into Aegis’ existing interactive media business, Carat Interactive. Aegis is paying approximately £1.85 million for the two businesses – £1.4 million for… Continue reading Aegis Acquires US Interactive Agencies
Channel 4’s polar epic Shackleton, starring Kenneth Branagh, attracted an audience of over 3 million and won 16% share of viewing, according to the new BARB figures released yesterday (see BARB Releases First New System Overnights).The two-part film, which at over £10m was the most expensive drama ever made by Channel 4, drew an audience… Continue reading Channel 4 Warms Up With Shackleton
Italian advertising spend dropped by 13.2% in November 2001, according to the latest figures from ACNielsen, compiled by analysts at ABN Amro, who had themselves predicted a decline of 14.5%. Newspapers were the hardest hit medium, falling by 19.7%, although this is much better than the 30.2% decline the broker had forecast. Magazines, on the… Continue reading Italian Ad Market Drops 13% In November
The IPA has unveiled its 20 core principles for the advertising industry in a new publication called Shared Beliefs.The book, which is aimed at “everyone who works in advertising,” is the culmination of three years of research and is intended to help agencies and clients get the most out of advertising.The study proposes that there… Continue reading IPA Unveils 20 Core Principles
European advertisers and marketers are more upbeat about the economic prospects for 2002 than are consumers, according to a survey from agency network OMD Europe released this month. Just 5% of marketers intend to cut their budgets this year, whilst a third of the 500 working consumers questioned, said that they will be reigning in… Continue reading European Advertisers Confident On 2002 Budgets
NTL is planning to rent space on its broadband access network to rival companies in a bid to clear its mounting debt burden.The move will see NTL offer a wholesale broadband product to other internet service providers (ISPs) alongside its own branded service. A spokesperson for NTL today confirmed that the company is holding talks… Continue reading NTL To Offer Wholesale Broadband
According to a new survey by SponsorClick, the global sponsorship market is set to experience soaring growth over the next four years. The report Sponsorship 2002 Market Analysis forecasts that by 2005 the global sponsorship market will be worth over £29.1 billion thanks to lucrative deals, primarily involving sports and sporting events. Last year Barclaycard… Continue reading Massive Growth Forecast For Sponsorship Market
