Telewest was the best performer in yesterday’s media market regaining ground lost last week over accountancy worries (see Sharewatch). Shares rose 27.78% to close at 23p, an increase of 5p on the previous day.RTL and Pearson also performed strongly in yesterday’s media market. The former saw stock climb 5.53% to finish at £28.62 and the… Continue reading Sharewatch
The IPA has come out in support of political advertising on TV and radio in an attempt to increase public awareness of the electoral process.In its submission to the Electoral Commission, the IPA recommends that party political broadcasts (PPBs) on BBC stations should be supported with paid-for advertising on commercial stations. The advertising body estimates… Continue reading IPA Backs Political Advertising
Capital Radio has bought Greater Manchester’s Big AM analogue and digital licences from the Wireless Group for £250,000. The licences will be rebranded as Capital Gold, increasing the potential audience of the Capital Gold Network from 15.8m to 18.1m adults.David Mansfield, chief executive of Capital Radio, said: “The acquisition is the latest development in our… Continue reading Capital Buys Big AM To Extend Gold Network
For many of us, seeing the events of 11 September unfold live across a multi-media landscape will be up there amongst the most profound, world changing moments we have witnessed. Needless to say, the face of the media changed in the aftermath. But, some months on, Denise Turner of Media Planning Group asks, is the… Continue reading Feature: Media In A Changed World
Advertising expenditure in Japan fell by 0.9% in 2001 year on year, according to figures released by Dentsu, the country’s largest ad agency. Adspend for the year was 6,058 billion yen. The decline follows an increase of 7.2% in 2000 – the first gain for the industry in three years. After two years of decline,… Continue reading Japan Advertising Falls 0.9% In 2001
BBC Worldwide is closing its monthly teen magazine Live & Kicking after the title saw a 41.7% decline in circulation in last week’s ABC results.The title, which had its problems added to when the Saturday morning TV show on which it was based ended its run last Autumn, is to be replaced with a new… Continue reading BBC’s Live & Kicking Gives Up The Fight
eMarketer reports that the number of internet subscribers in India is forecast to hit 7.7 million in 2004. The National Association of Software and Services Company (NASSCOM) predicts that there will be 50 million internet users in the country by 2004. NASSCOM also notes that there will be roughly 1.5 million active subscribers in India… Continue reading Internet Subscribers In India Will Reach 7.7 Million BY 2004
ITV’s Pop Idol website failed to achieve the success of its TV parent and did not match up to the online version of Channel 4’s Big Brother, according to a survey from NetValue.Figures show that 450,000 people visited the Pop Idol website during January 2002, an increase of nearly 550% on December’s visitor figures of… Continue reading Pop Idol Flops Online
Currently, 63% of UK businesses are connected to the internet, up from 61% in August 2001, with 92% of medium-sized UK businesses and 62% small businesses now online. These are some of the findings of a new Oftel survey into business consumers’ use of the internet. Twenty-seven percent of small businesses think it unlikely that… Continue reading Over 60% Of UK Business Are Now Online, Says Oftel
JCDecaux Airport has unveiled RADAR, a measurement tool for airport advertising which enables profiling of individual sites and campaigns around airports in order to determine the most effective site or sites to reach a given target audience.Richard Malton, marketing director at JCDecaux Airport, said: “As the only truly global advertising medium, airports provide a targeted… Continue reading Airport Planning Tool Launched By JCDecaux
