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US radio revenue figures for November stabilised in the local ad markets, as ad sales dropped 7% compared to the same month a year ago, according to the latest data from the US Radio Advertising Bureau (RAB). The Bureau says that national advertising – harder hit than local in the downturn – appears to have… Continue reading US Radio Set For Slow But Steady Recovery, Says RAB

Guardian Newspapers (GNL), publisher of the Guardian, the Observer and the Guardian Unlimited websites, is cutting 35 jobs across the group as a result of the deterioration in the advertising market.The newspaper publisher plans to cut commercial and editorial posts across the group, including five journalists from the Observer, six staff from the Guardian Unlimited… Continue reading Guardian Newspapers To Cut 35 Jobs

US cable subscribers numbered 69 million as of June 2001, up about 1.9% from the 67.7 million customers reported in June 2000, the Federal Communications Commission (FCC) said in its annual report on US multichannel competition, released this week. Combined cable and non-cable multichannel video programme distributor (MVPDs) subs increased to 88.3 million households as… Continue reading Digital Satellite Subscriber Growth Outstrips Cable In The US

ISBA will take up its position on the Government’s Digital Television Stakeholder Group later this month, allowing advertisers to help influence Government decisions on the future of digital TV.The Stakeholder Group has been formed as one of the first steps of the Government’s recently launched Digital Action Plan (see Government Launches Digital TV Action Plan)… Continue reading Advertisers To Influence Digital TV

Cordiant, which is reported to be in talks with its bankers about its extending its £276m overdraft following a period of weak advertising sales (see Cordiant Looks To Refinance Overdraft After Tough Year), saw shares fall 4.98% yesterday to close at £1.05, a loss of 5˝p on the previous day.Reed, which was rumoured to be… Continue reading Sharewatch

Media communications and market research company, Aegis Group, announced today that it has acquired two US interactive media agencies, San Francisco-based Lot 21 and Framingham, Massachusetts-based Vizium. The two companies will be integrated into Aegis’ existing interactive media business, Carat Interactive. Aegis is paying approximately £1.85 million for the two businesses – £1.4 million for… Continue reading Aegis Acquires US Interactive Agencies

Channel 4’s polar epic Shackleton, starring Kenneth Branagh, attracted an audience of over 3 million and won 16% share of viewing, according to the new BARB figures released yesterday (see BARB Releases First New System Overnights).The two-part film, which at over £10m was the most expensive drama ever made by Channel 4, drew an audience… Continue reading Channel 4 Warms Up With Shackleton

Italian advertising spend dropped by 13.2% in November 2001, according to the latest figures from ACNielsen, compiled by analysts at ABN Amro, who had themselves predicted a decline of 14.5%. Newspapers were the hardest hit medium, falling by 19.7%, although this is much better than the 30.2% decline the broker had forecast. Magazines, on the… Continue reading Italian Ad Market Drops 13% In November

The IPA has unveiled its 20 core principles for the advertising industry in a new publication called Shared Beliefs.The book, which is aimed at “everyone who works in advertising,” is the culmination of three years of research and is intended to help agencies and clients get the most out of advertising.The study proposes that there… Continue reading IPA Unveils 20 Core Principles

European advertisers and marketers are more upbeat about the economic prospects for 2002 than are consumers, according to a survey from agency network OMD Europe released this month. Just 5% of marketers intend to cut their budgets this year, whilst a third of the 500 working consumers questioned, said that they will be reigning in… Continue reading European Advertisers Confident On 2002 Budgets