The advertising industry is in recession because it suffers from the “double burden” of being “apparently immeasurable in its effect and increasingly unpopular”, according to Maurice Saatchi, writing in today’s Times.Saatchi argues that despite a “long stream of heroic attempts”, advertising has still yet to be transformed into a “natural science”. The industry has not… Continue reading Saatchi: Ads Seen As “Immeasurable And Unpopular”
The consumer magazine industry will be hoping for more than Valentine’s cards tomorrow, as the Audit Bureau of Circulation (ABC) releases circulation figures for the July-December 2001 period.In the last set of figures, the big stories were Emap’s Heat, once again posting the spectacular year on year rises that earned Mark Frith his Editor of… Continue reading Magazines Hoping For Happy Valentine From ABC
The Outdoor Advertising Association (OAA) has named Maiden Outdoor chief executive David Pugh as its first non-executive chairman, following the resignation of Matthew Carrington, who leaves in Spring. The OAA is seeking a replacement for Carrington as it plans to widen its role through more joint marketing activity Simon Lent has been appointed ITV sales… Continue reading Appointments Brief
Viacom Outdoor has secured all 10 “pioneer partners” for the launch of its cross-track projection (XTP) technology in the London Underground this March.Nestle, Vodafone, BT, BAA and Virgin have joined the original five advertisers; Becks, DHL, Transport for London, Total Media and Tropicana, which signed up to partner the project last month (see First Brands… Continue reading Viacom Secures XTP Partners
Despite evidence to the contrary, online advertising levels declined only slightly last year when compared to 2000 and the decline was less pronounced than that of other media. This is according to the Assessing Online And Offline Ad Measurement Systems report released by Ipro at the end of last month. Ipro conducted the survey across… Continue reading Online Advertising Measurement Standards Must Improve, Finds Ipro Survey
IMPORTANT NOTE: This report was compiled using the figures issued by the ABC at the time. Since then, due to a routine inspection of multiple copy sales, the August-January figure for the Guardian has been amended to 410,038, giving it a 3.13% increase year on year, while the August-January figure for the Observer has been… Continue reading National Newspaper ABC Round-Up – January 2002
By 2007, more than half of all films distributed globally and all US/Hollywood films will be released digitally, according to forecasts from Screen Digest. Currently, just 8.5% of films are digitally released globally; this rises to 35% for the US/Hollywood distributors. By the end of this year the global total should reach 15%, whilst US/Hollywood’s… Continue reading Over 50% Of Films Will Be Released Digitally By 2007, Says Screen Digest
The annual rate of inflation has seen a sharp rise compared to December, according to the latest figures released by the Office of National Statistics. Inflation was well below the Government target of 2.5% in December, but jumped to 2.6% in January, ahead of forecasts and above the target level for only the second time… Continue reading January Inflation Rate Above Government Target
ITV Digital now has 1.26 million subscribers, having added a further 46,000 during the last quarter of 2001. However, the digital TV is continuing to look at ways to reduce costs internally, including through job reductions. Churn – the proportion of people leaving the service – was 24.9% for the three month period. ITV Digital… Continue reading ITV Digital Adds 46,000 Customers In Q4 2001
Card retailer Hallmark is to use Emap’s J17 and Smash Hits databases in a Valentine’s SMS campaign designed to drive traffic to its website.Text messages sent out today will invite recipients to enter a competition by replying to the SMS with answers found on the Hallmarkhiya.com website. The messages have been tactically timed so that… Continue reading Hallmark Uses Emap Teen Databases For Valentine’s Promotion
