There is a strong interest among UK digital TV subscribers in sending and receiving messages such as voicemail, short messages (SMS), email and instant messaging on their TV sets, according to research conducted by Continental Research on behalf of Comverse. The findings indicate a large potential for TVUM (unified messaging over TV), says Comverse. The… Continue reading UK DTV Customers Would Pay For TV Messaging Services, Finds Comverse
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TV viewing levels across all “key audiences” are increasing, according to the latest data released by BARB.Figures generated by the new ratings system show that the overall average hours of viewing for the week ending 10 February was just over 25˝ hours per person. BARB claims that this is the highest viewing level of the… Continue reading BARB Data Shows Viewing Increase
An SMS advertising campaign created by Flytxt helped Cadbury to enjoy a near record year in terms of profits and generated around 4 million responses in a two week period, according to Flytxt’s vice president of business development, Pamir Gelenbe.Speaking at the SMS 2002 mobile marketing event Gelenbe announced that the campaign, which invited consumers… Continue reading SMS Campaign Boosts Profits For Cadbury
Maiden’s Transvision screens at Victoria and Waterloo railway stations were included in a Valentines Day promotions package which is to be first of several themed bespoke campaigns using the medium to be offered this year.The Valentines Day package was created for Muller yoghurt, and involved creative being shown on the Transvision screens for the week… Continue reading Transvision Fills Stations With Muller Love
The number of subscriptions to the internet increased by 11.5% between January and December 2001, according to the latest Index of Internet Connectivity report from the Office Of National Statistics (ONS).According to the report, the number of subscriptions to internet service providers (ISPs) has increased in almost every month since January 2001, the only exception… Continue reading Internet Connectivity Increases
Electronic gambling revenues are forecast to reach $14.5 billion by 2006, according to a new report from Informa Media Group. The Electronic Gambling Report makes this forecast providing legislature does not change dramatically. Internet gambling, for example, will remain an offshore activity for punters in the US and Japan and no interactive TV or legal… Continue reading Global E-gambling Will Be Worth $14.5 billion By 2006, Says Informa
The figures listed in NewsLine’s ABC reports are those reported by the Audit Bureau of Circulations (ABC) as at Thursday 14 February 2002. Late submissions and changes may be made after this date, and will thereafter be amended in MediaTel’s Press database. For full notes on how NewsLine’s reports are compiled please see Newsline.In order… Continue reading ABC Jul – Dec 2001 Performance By Publisher
Shares in Telewest fell to an all time low yesterday following speculation that the cable operator would be forced to restructure its debt because of a lack of funding. Stock was down 15% to close at 17p, a loss of 3p on the day before.At the other end of the scale Capital saw shares rise… Continue reading Sharewatch
The figures listed in NewsLine’s ABC reports are those reported by the Audit Bureau of Circulations (ABC) as at Thursday 14 February 2002. Late submissions and changes may be made after this date, and will thereafter be amended in MediaTel’s Press database. For full notes on how NewsLine’s reports are compiled please see Important Notes:… Continue reading ABC Jul – Dec 2001 Celebrity and TV Listings Magazines
The figures listed in NewsLine’s ABC reports are those reported by the Audit Bureau of Circulations (ABC) as at Thursday 14 February 2002. Late submissions and changes may be made after this date, and will thereafter be amended in MediaTel’s Press database. For full notes on how NewsLine’s reports are compiled please see Important Notes:… Continue reading ABC Jul – Dec 2001 Celebrity and TV Listings Magazines
