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Internet advertising is an effective brand building tool and advertisers should increase the amount of marketing budget dedicated to online, according to the results of a study carried out by Forrester Research on behalf of Unilever and the IAB. The study, which analysed the combined effects of six-week TV, print and online advertising campaign for… Continue reading Online Effective As Brand Building Tool

Sorrell Eyes Leagas DelaneyAccording to press reports this morning the ever-acquisitive WPP has approached advertising agency Leagas Delaney about a possible take over. WPP CEO Sir Martin Sorrell is thought to have approached the Leagas board with the intention of bringing in into the WPP fold as the headquarters of the Red Cell Network.The deal… Continue reading Sorrell Eyes Leagas Delaney

The latest wave of ROAR youth research has revealed what attributes and values the various media project for a brand in the eyes of 15-24 year old consumers. The findings revealed that those media which may make a brand look aspirational will not necessarily make it look cutting edge or trustworthy and also uncovered the… Continue reading ROAR: Latest Youth Media Research Findings

eMarketer today reports that despite a decline in 2001, the number of mobile phone shipments will rise from 463 million in 2002 to 475.9 million by 2003. The latest report from Micrologic Research forecasts that mobile phone shipments in 2006 will number 735 million. Worldwide Mobile Phone, PDA and PC Shipment Forecasts    1998  1999 … Continue reading Mobile Phone Shipment Forecasts From Gartner and Micrologic Research

January figures from the Mobile Data Association indicate that the growth in popularity of SMS messaging recorded in 2001 is set to continue this year. 1.4 billion text messages were sent in the UK in January and the UK average daily figure for messages sent across the four UK GSM network operators is now 45… Continue reading 60 Million Text Messages Per Month In UK By The End Of 2002, Says MDA

Oftel has proposed a cut in BT’s wholesale unmetered internet access prices. The 7% cut is based on detailed information on BTÂ’s costs for providing wholesale unmetered Internet access to other operators under the FRIACO arrangements. David Edmonds, Director General of Telecommunications, said: “Up until now, BTÂ’s FRIACO charges to other operators to provide wholesale… Continue reading Oftel Moves To Cut BT Internet Costs

Pearson has this morning confirmed that, having received several expressions of interest in FT Business, it has appointed investment Lazard to advise on the sale. The FT Business portfolio includes Investors Chronicle, The Banker, Money Management and Financial Adviser in the UK but does not include the FT or Pearson’s 50% stake in The Economist.… Continue reading Pearson Puts FT Business Up For Sale

According to press reports this morning the ever-acquisitive WPP has approached advertising agency Leagas Delaney about a possible take over. WPP CEO Sir Martin Sorrell is thought to have approached the Leagas board with the intention of bringing in into the WPP fold as the headquarters of the Red Cell Network. The deal would provide… Continue reading Sorrell Eyes Leagas Delaney

NTL today announced yesterday that it has signed an agreement with Macquarie Bank to sell its Australian broadcast business for A$850 million in an all cash transaction. NTL Australia covers 98% of the terrestrial broadcast population in Australia from 578 sites located across the country. For the year ended December 31, 2001, NTL AustraliaÂ’s revenues… Continue reading NTL Sells Off Australian Broadcast Business

Europemedia reports that space on the current generation of the internet will run out by around 2005 unless the European Union states speed up plans to roll out a new IP version, according to a recent European Commission report. The report claims that the development of internet protocol version 6 (IP6) would further boost Europe’s… Continue reading Internet Will ‘Run Out Of Space’ In 2005, Says New EC Report