Newspapers are losing their appeal in the age of “quick-fix” media, according to Jason Van-Haeften of youth marketing agency Blowfish 24, who says that 18-24 year-olds are more likely to log on to the internet to read the news than buy a paper.Evidence suggests that media consumption habits are changing, unsurprising given that the average… Continue reading Feature: News For The New Generation
New research from Oftel reveals that 63% of small and medium sized businesses are now online, an increase from 55% in May 2001. Almost two thirds now also use a mobile phone. The research, carried out during November 2001, also revealed that 36% of all SMEs use more than one fixed telecoms supplier and a… Continue reading UK Small Business Internet Use Growing, Says Oftel
The advertising industry is in recession because it suffers from the “double burden” of being “apparently immeasurable in its effect and increasingly unpopular”, according to Maurice Saatchi, writing in today’s Times.Saatchi argues that despite a “long stream of heroic attempts”, advertising has still yet to be transformed into a “natural science”. The industry has not… Continue reading Saatchi: Ads Seen As “Immeasurable And Unpopular”
Emarketer has compiled an analysis of forecasts for the growth of public access wireless local area networks (WLAN) in the US. WLANs allow mobile users to connect ‘wirelessly’ to a local network – such as a school educational system for example. Forecasts from Analysys show that 21 million people in the US will be using… Continue reading Wireless Local Networks Will Be Used By 21m Americans By 2007
News Corp has reported post-tax profits down by 24.8% to $203 million, as the group’s Q2 financial results were released in New York yesterday evening. However, strong performances at the group’s film and cable businesses saw a pro forma revenue growth of 3%; cable network programming’s operating income rose by 36%, driven good subscriber growth.… Continue reading News Corp Profits Dip, UK Newspapers Show Weak Ad Levels
The consumer magazine industry will be hoping for more than Valentine’s cards tomorrow, as the Audit Bureau of Circulation (ABC) releases circulation figures for the July-December 2001 period.In the last set of figures, the big stories were Emap’s Heat, once again posting the spectacular year on year rises that earned Mark Frith his Editor of… Continue reading Magazines Hoping For Happy Valentine From ABC
According to the Digital Home Entertainment Survey, a recent report from the Yankee Group, 30% of US consumers are likely to purchase an advanced cable set top box (STB) through the retail channel, provided the cost did not exceed $350. It is thought that set top box purchase, as opposed to renting which is common… Continue reading Retail Set Top Box Market May Be Viable, Says Yankee Group
The Outdoor Advertising Association (OAA) has named Maiden Outdoor chief executive David Pugh as its first non-executive chairman, following the resignation of Matthew Carrington, who leaves in Spring. The OAA is seeking a replacement for Carrington as it plans to widen its role through more joint marketing activity Simon Lent has been appointed ITV sales… Continue reading Appointments Brief
Marjorie Scardino, chief executive of Pearson will attend Buckingham Palace today to be made a dame in recognition of her services to media.It is thought that the news of the honour for the only female chief executive of a FTSE 100 company was kept secret until now because Scardino is in the process of applying… Continue reading Pearson Chief Executive To Be Made Dame
News Corp has reported post-tax profits down by 24.8% to $203 million, as the group’s Q2 financial results were released in New York yesterday evening.News Corp owns News International, the publisher of the Times, Sunday Times, News Of The World and Sun newspapers in the UK. Advertising revenues at all of News Corp’s newspaper businesses… Continue reading News Corp Profits Dip, UK Newspapers Weak
