Viacom Outdoor has confirmed the names of the first five brands to use its London Underground cross-track projection system, XTP, which will trial at Euston from March. The “pioneer partners” will be: Becks, DHL, Transport for London, Total Media and Tropicana.Andy Neal, brands director at Scottish Courage, which owns Becks, described it as an “exciting… Continue reading First Brands On XTP Revealed
Pace Technology has unveiled a new low-cost digital receiver that will allow viewers to receive free-to-air channels without subscribing to digital platforms such as Sky or ITV Digital.Pace have launched the no-frills set top box, which can also be upgraded to receive pay-TV, interactive and internet services, in an attempt to increase the take-up of… Continue reading Pace To Speed Digital Take-Up
The Wireless Advertising Association (WAA) and the Wireless Marketing Association (WMA) have merged in an attempt to provide a unified body for the mobile marketing industry.The new body, which will be known as the Mobile Marketing Association (MMA), will focus on promoting the growth of the industry and on establishing universal standards to govern privacy… Continue reading Wireless Marketing Bodies Merge
Digital media agency i-level has created a new division, i-level digital partnerships, which will concentrate on long-term digital partnerships for clients who require retail, content or funtionality distribution, outside the traditional advertising role.The agency says it has half a dozen clients on board already, but has only revealed the names of two: BT Communications Products… Continue reading i-level Creates Retail Division
Hutchison 3G, holder of the UKÂ’s largest third-generation mobile phone licence and BBC Technology have agreed a deal which will see the BBC providing content for Hutchison’s 3G wireless service. BBC Technology will provide content, including news and entertainment, for Hutchison and will also be responsible for processing and formatting the content so as to… Continue reading BBC Technology To Provide Content For Hutchison 3G
The latest BARB data on digital viewing shows that year on year ITV1 saw its share of viewing in all homes fall in December, from just under 30% share in December 2000 to just over 25% in December 2001. BBC1, which recently claimed victory over ITV1 in the Christmas day ratings (see BBC Claims Ratings Victory… Continue reading Digital Viewing Round-Up – December 2001
According to new research by IDC, by the end of 2001, 10 million landlines were replaced by wireless, primarily by consumers choosing a wireless service over installing an additional access line at home. Displacement of landline services is expected to accelerate even more in 2002, resulting in an additional 10 million access lines replaced by… Continue reading Wireless Growth Continues Apace
According to the Yankee Group, 7% of Internet users chose not to access the internet from home, despite owning PCs. The primary reason, given by 72% of respondents, for not having internet access in households with incomes of less than $25,000 per year was that access is too expensive. Other reasons included already having access… Continue reading Internet Use At Work Favoured Over Home, Says Yankee Group
Wednesday proved a reasonably quiet day for media shares, with around a third ending the day at the same price as they closed on Thursday. Among those which did move were BSkyB, WPP and Pearson, which all slipped over 2%, while falls at Taylor Nelson Sofres and SMG were closer to, or more than, 3%.Movement… Continue reading Sharewatch
Genie, the mobile internet business of BT’s mmO2, has formed a joint marketing agreement with Nightfly, the wireless media channel which is a subsidiary of drinks company Diageo. the deal will see mobile advertising and promotion-based campaigns delivered across their collective user bases, with both companies taking a share of revenue for each SMS campaign.Mark… Continue reading Genie And Nightfly Form Youth Marketing Agreement
