The latest BARB data on digital viewing shows that year on year ITV1 saw its share of viewing in all homes fall in December, from just under 30% share in December 2000 to just over 25% in December 2001. BBC1, which recently claimed victory over ITV1 in the Christmas day ratings (see BBC Claims Ratings Victory… Continue reading Digital Viewing Round-Up – December 2001
Telewest’s director of customer marketing, Chris Pilling, who led the creation of the Telewest Broadband consumer brand (see Telewest Announces Rebrand), has left the company after less than two years.Pilling, who joined the cable company in March 2000 from British Airways, where he was general manager for marketing, is not thought to have another job… Continue reading Telewest Loses Customer Marketing Director
BBC.co.uk was the top online TV advertiser during November gaining exposure among 1,082,000 individual at-home internet and commanding a 7.3% reach of the total UK internet universe. ITV.com made it into second place in November gaining exposure among 680,000 unique users and achieving a 4.6% digital reach. The online presence of ITV1’s key rating winner… Continue reading New Media Round-Up
The topic of the first MRG meeting of 2002, held last night, was the National Census that took place last year. The UK-wide survey will already have had some impact on the advertising industry, thanks to the use of a variety of media to promote the “Count Me In” message the ONS adopted to persuade… Continue reading MRG Evening Meeting: The National Census
AOL Time Warner has struck what could be the biggest global cross-media marketing deal in history with the world’s largest advertiser Unilever.The three-year multi-million dollar deal will see AOL market Unilever’s range of consumer brands including Dove, Slim Fast, Ragu and Vaseline across its on-air, online and print properties in the US and Europe. Cross-platform… Continue reading AOL And Unilever Strike Global Cross-Media Deal
Commercial radio has recorded its highest ever share of the display advertising market, according to the Advertising Association’s latest Quarterly Survey of Advertising Expenditure.The survey shows that in the third quarter of 2001, from July to September, commercial radio accounted for 6.8% of display advertising revenue. This figure means that the commercial radio industry’s share… Continue reading Brands Turned On By Radio Advertising
NRS figures for National Newspapers in November show that the market as a whole remained relatively stable year on year, slipping just 0.2%. However, this was not to say that movement was not seen at individual titles, where fortunes were decidedly mixed.Titles on the up in November included the Daily Star, which added 12.2% or… Continue reading NRS National Newspaper Round-Up – November 2001
The majority of US children aged seven or younger would pick the internet over television if they were forced to choose only one medium to keep, according to a survey conducted by AdAge magazine. Just over half – 54% – of kids would choose the Net over other media, rising to 73% for so-called ‘tweenagers’… Continue reading US Kids Would Keep The Internet Over TV, Finds Survey
NRS figures for National Newspapers in November show that the market as a whole remained relatively stable year on year, slipping just 0.2%. However, this was not to say that movement was not seen at individual titles, where fortunes were decidedly mixed.Titles on the up in November included the Daily Star, which added 12.2% or… Continue reading NRS National Newspaper Round-Up – November 2001
Online retail websites were used by almost 33 million Europeans in December, with figures from Jupiter MMXI showing that the audiences for these sites are growing faster than the overall European internet population. Christmas shopping saw 9 million unique visitors from the UK use online retail sites in December, whilst Germany topped the usage with… Continue reading Europeans’ Use Of Retail Sites Jumped 40% In December
