Dell.com, was the top online advertiser during October gaining exposure among 6,134,000 individual at home users. The corporate communications site commanded 41.6% digital reach of the total UK internet universe and averaged 7.9 page impressions per user. Freshstartloans.co.uk ousted Yahoo.com to become the sixth most popular online advertiser during October, the site was visited by… Continue reading New Media Round-Up
Shares in WPP rose to 686½ this morning as Lehman Bros reiterated its buy rating following an ad agency seminar yesterday. ABN AMRO reports that WPP may still see marginal improvements next year despite the ‘dull’ ad market. WPP CEO Sir Martin Sorrel believes that the current climate indicates a structural/fundamental shift in the ad… Continue reading WPP Acquires Global Sportnet But Sees No Ad Upturn In 2002
Leicester could become a testbed for subsidised digital radio if Emap’s application to the Radio Authority for the local digital radio licence is accepted. The company proposes making digital radio sets available for £49 if the bid, its first in an area where it does not run the local incumbent analogue radio service, is successful.Shaun… Continue reading Emap Proposes Subsidised Digital Radio
ITV’s deal with BSkyB to secure carriage on Sky’s Digital service is thought to be costing ITV £13m. Neither party would comment on the figure today, which is thought to have been the major sticking point in the long-running negotiations which led up to yesterday’s agreement (see Digital Truce For ITV And Sky). The money… Continue reading £13m Price Tag Put On ITV’s Sky Carriage
Hamish Pringle, director general of the IPA, was heard on Radio 4 yesterday defending advertising from accusations that it caused depression and exploited vulnerable people.Taking part in the consumer discussion programme You and Yours, Pringle came up against Oliver James, clinical psychologist and Tony Cook, co-founder of the GetEthical website. James claimed that, among other… Continue reading Pringle On Air: “We Are All Tribal”
Following its decision last week to axe six titles including Women’s Journal (see IPC Closes Six Magazines), IPC has announced that it is to increase the frequency of Now spin-off Now Star Style and make it a regular stand-alone brand.The magazine, which includes includes features on celebrity hair, beauty, accessories and interiors was originally launched… Continue reading Now Celebrity Spin-off Goes Quarterly
Advertising Association The latest long term figures from the Advertising Association forecast that for the period to 2013, UK consumer magazine advertising revenue will grow in real terms by between 28% and 50% rising to between £841 million and £989 million. The Long Term Advertising Expenditure Forecasts report also predicts that during the same period,… Continue reading Insight Sector Report: PRESS – 22.11.01
Analysis of the latest BARB data on digital TV viewing shows some dramatic year on year changes among the main contenders for viewing share.In all homes, non-terrestrial channels increased their share of viewing during October from 17.7% to just over 20%. BBC1 has also found itself in a stronger position during October, rising from a… Continue reading Digital Viewing Round-Up – October 2001
Cinema admissions saw a year on year fall of 3.9% to 13.4 million during October, but the Cinema Advertising Association is said to be confident that admissions for the year as a whole could reach 150 million, the highest since 1972. The success of the opening weekend of Harry Potter this month seems to support… Continue reading Cinema Set For Record Year, Despite October Falls
Capital Radio has announced a shift in its investment plans which will see a drop in funds for interactive ventures and an increase in money going to digital radio. Expected spend on digital radio is set to increase by a third, from the £3.0 million spent in 2001 to £4.0 million in the new financial… Continue reading Capital Shifts Invesment From Online To Digital
