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In its weekly assessment of the pan-European media sector for investors, ABN Amro has said that whilst stocks have recovered slightly, this is a result only of a broader improvement in the global markets and that the outlook for the media and advertising sector itself remains more or less unchanged. The broker says that the… Continue reading ABN Amro Warns On Short Term Improvements In Ailing Media Sector

Rupert Murdoch has said that his media company, News Corporation, will lose £69m as a result of the terrorist attacks in the United States.Speaking at the company’s annual meeting in Adelaide, Australia, he told shareholders: “Advertising is going through a very uncertain time. We have been in a recessionary period for the last six or… Continue reading Murdoch’s News Corp Loses £69m

Former Labour party general secretary, Margaret McDonagh, has been appointed general manager of Express Newspapers.McDonagh will take up the role at the company owned by Richard Desmond, shortly and is expected to take charge of the Daily and Sunday Express, the Daily Star and OK! magazine. Her remit will not extend to the top shelf… Continue reading New General Manager Joins Express Newspapers

Sports internet and radio company, TEAMtalk has bought Atlantic 252 and plans to relaunch it as a sports based station called TEAMtalk 252.TEAMtalk paid £2m for RTL’s 80% stake in Atlantic 252 in a deal which is expected to be completed by the end of November. The remaining 20% of the station will continue to… Continue reading TEAMtalk Buys Atlantic 252

Emap has announced a new look for its clubbing title Mixmag. From November, the title’s look will be “more design led with a heavy and imaginative use of photography”. Changes have also been made to the editorial team, in the form of several promotions among existing staff.Although the title’s circulation slipped slightly period on period… Continue reading Mixmag Gets Makeover

Adshel has launched new campaigns for 2002 which include an initiative whereby advertisers will be offered lower costs in proportion to the share of outdoor campaigns booked on Adshel sites. This approach is a first for the outdoor sector, but reflects the way the rest of the advertising industry operates.Julie France, Adshel’s managing director, explained:… Continue reading Adshel Introduces Share Trading To Outdoor

Three of the new media industry’s key advertising bodies have today launched a joint set of voluntary guidelines to regulate the buying and selling of advertising online.The standards offer regulation for a number of online trading issues including data protection and transparency, billing payment and credit terms and the relationship between reporting and payment. IAB,… Continue reading Online Ad Bodies Launch New Web Guidelines

Consumers with low intention of buying digital television may be persuaded by seeing a demonstration of what’s available, according to new research. A independent study conducted by Marketing Direction found that 47% of non-subscribing respondents who were classified as unlikely to subscribe (rating 3-5 out of 10 on a “purchase intent” scale) changed their minds… Continue reading Digital Sceptics May Be Converted

IPC Advertising is restructuring its central sales division into two distinct areas, corporate accounts and business developments, as part of a new investment in its sales operations.Commenting on the restructure, managing director of IPC Advertising, Georgina Crace, said: “Central sales was set up two years ago, and its due to its success that we are… Continue reading IPC Restructures Central Sales Division

Yesterday’s trading saw a few encouraging increases in the value of media shares, including a 21p jump from Taylor Nelson Sofres which meant it ended up 13.3% on the previous day’s closing price, at £1.78˝.WPP made the not unexpected announcement that it would try to leave the Tempus deal by invoking a clause in its… Continue reading Sharewatch