More Uk articles

The PPA reports that the value of the UK magazine market grew by 12.1% to reach £3.1bn between 1999 and 2000, according new data from Euromonitor. The UK has demonstrated better growth than France and Germany, whose magazine markets grew by 0.7 % and 2.3% respectively in the same period. According to Euromonitor the UK… Continue reading Euromonitor Reports Impressive Growth In Men’s Magazine Market

Granada, which is closing its Wellbeing TV channel as part of a move to cut costs in the face of the advertising downturn (see Granada To Close WellBeing TV Channel), saw shares fall 2.25% yesterday to close at £1.41.Independent was the worst media performer of the day with stock dropping 6.43% to finish at E1.16˝… Continue reading Sharewatch

The IPA has commissioned a report to asses the current status and future development of digital interactive TV (DiTV) in the UK.The report, which is being compiled by e-business advisor and former head of commerce at Woolworths, Howard Unna, will be published in January next year and aims to identify how DiTV can be made… Continue reading IPA Commissions Digital iTV Report

Condé Nast has announced that it is increasing its investment in GQ as part of a move to raise the profile of the magazine and boost its circulation figures.The investment, rumoured to be around £250,000, will see GQ expand editorially and from January next year the magazine will include an 20 extra pages per issue… Continue reading Condé Nast Ups Investment In GQ

The latest figures from the NRS show that readership of national newspapers during October fell 1% overall compared with the previous year, demonstrating that any increased demand for news caused by 11 September was shortlived. The split between titles which saw a year on year increase and those that saw a year on year decrease… Continue reading National Newspaper NRS Round-Up – October 2001

The latest figures from the NRS show that readership of national newspapers during October fell 1% overall compared with the previous year, demonstrating that any increased demand for news caused by 11 September was shortlived. The split between titles which saw a year on year increase and those that saw a year on year decrease… Continue reading National Newspaper NRS Round-Up – October 2001

UK advertisers are using online marketing more than their European counterparts, according to the results of a survey carried out for online ad agency, DoubleClick.The digital marketing survey, which was conducted by Ecom Interaction and Benchmark Research, found that 73% of senior UK marketers use internet advertising as part of their marketing strategy, compared with… Continue reading UK Leads Europe In Internet Marketing

Translucis has signed drinks brand Red Square for a five week campaign on its plasma screens in bars and clubs over the Christmas season. Fran Draper, brand manager for Red Square, said the choice of media was in order to get at customers “in an environment and at a time when they are relaxed and… Continue reading Translucis Signs Red Square For 5 Week Deal

colspan=”5″>National Newspaper NRS Figures – October 2001

The first showing of ITV2’s Who Wants To Be A Millionaire Interactive (see ITV2 To Launch Interactive Millionaire) drew over 200,000 viewers and achieved a 2% share in what the channel claims is one of its largest audiences since it launched three years ago.The programme, which was shown simultaneously with the ITV1 version, saw viewing… Continue reading ITV2’s Interactive Millionaire Hits The Spot