More Uk articles

The UK online advertising market is currently the fastest-growing advertising medium in history, according to new figures from the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PWC). Research published by the IAB today shows that despite the economic downturn and terrorist attacks in the US, the UK online adspend is growing faster than the online markets… Continue reading UK Online Adspend Growth Tops Europe

BBC Worldwide has had to re-submit its January to June ABC certificate for Top Gear magazine after wrongly classifying 14,000 bulk copies as newsstand sales.In its original ABC certificate Top Gear reported 13,833 copies as issue-specific bulk copies, meaning that they counted as actual sales. In fact the copies were part of a sampling arrangement… Continue reading BBC Worldwide Corrects ABC Error

Wireless technologies ‘have the power to reshape whole industries and create a future that is altogether different from today’s mobile commerce (m-commerce) world’, according to a new report from the Accenture Institute for Strategic Change. The researchers of the Future of Wireless: Different Than You Think, Bolder Than You Imagine report, which was released last… Continue reading Wireless Technologies To Have Dramatic Impact, Says Accenture

NTL, which last month unveiled a new branding campaign (see NTL Embarks On New Brand Campaign), has launched a high speed broadband internet service priced at the same level as the existing dial-up services available on the market. The company says that the 128 kbps service is now available to 4.7 million homes in the… Continue reading NTL Launches Mass Market Broadband

Sports internet and radio business Teamtalk is thought to have won the bidding for Atlantic 252. A report published in last weekend’s Sunday Telegraph suggested that a price of around £5m had been agreed for the radio station put up for sale by owners RTL and RTE earlier this year.Teamtalk has refused to comment on… Continue reading Teamtalk Tipped As Atlantic Buyer

The Radio Advertising Bureau (RAB) has published a guide to give advertisers and agencies a greater understanding of radio advertising.The Best Radio Planning Ideas will be distributed free to agencies and advertisers this week. It offers advice on six subject areas: Radio creativity, the use of radio with other media, radio planning, radio listening behaviour,… Continue reading RAB Publishes Radio Ad Guide

The Independent is closing its Business Review section in what is believed to be an attempt to cut costs in the face of the current advertising downturn.A spokesperson for the Independent today confirmed that the weekly business pullout was to close, but could not comment on speculation that tomorrow’s edition would be the last. No… Continue reading Independent Closes Business Review

IPC is launching a major research project designed to measure consumer perceptions of its flagship brands.The IPC Brand Equity Monitor has been commissioned through NOP Media to provide ongoing research into the way consumers view magazines published by IPC and its competitors. The research will be used to develop marketing strategies across IPC’s portfolio of… Continue reading IPC Launches Major Research Project

Outdoor company Clear Channel Worldwide (CCW) is to merge with US media company, Ackerley Group, it was announced today. Ackerley Group holds outdoor, television, radio and interactive media assets. CCW is a global player in the outdoor advertising industry with radio and television stations, outdoor displays and entertainment venues in 64 countries around the world.… Continue reading Clear Channel Worldwide In $497m Merger With Ackerley Group