Yesterday’s trading saw a few encouraging increases in the value of media shares, including a 21p jump from Taylor Nelson Sofres which meant it ended up 13.3% on the previous day’s closing price, at £1.78˝.WPP made the not unexpected announcement that it would try to leave the Tempus deal by invoking a clause in its… Continue reading Sharewatch
Channel 4 has appointed Murray Boland as the new head of programmes at its digital entertainment channel E4.Boland, currently head of programmes at MTV UK, will take up the position in January. He replaces Andrew Newman, who is going on to become head of entertainment at Channel 5.E4’s general manager, Dan Brooke, said: “Murray’s programme… Continue reading New Head Of Programmes Appointed At E4
Natmags has announced details of a revamp and marketing drive for Best, the title which has taken it into the women’s weekly market for the first time. This month’s issue will be supported by a regional radio advertising campaign, backed up with posters placed in around 30 Sainsbury’s supermarkets for a two week period in… Continue reading Natmags Unveils Best Marketing
JCDecaux and wireless marketing firm FlyTxt are launching an SMS poster advertising service, allowing advertisers to combine street furniture campaigns with wireless marketing technology.The PosterTxt initiative launches at the end of the year and will enable advertisers to use a range of wireless marketing tools including text messages, multi-media messages and wireless games, to create… Continue reading JCDecaux Launches SMS Ad Service
Its hard to offend with a sofa, unless there are TV DIY make-over teams in the vicinity, but this feat was achieved by DFS when 65 viewers complained about its TV advertisement during August. The commercial quoted spoof statistics in answer to the question “What turns you on?”. Accompanying visuals for “46% of you get… Continue reading DFS Ad Complaints Rejected By ITC
SMG, which is reported to have offered all 1,700 of its staff the option of voluntary redundancy (see SMG Offers Voluntary Redundancies), has defended its approach, insisting that it is following “best practice.”A spokesman today drew attention to the fact that SMG warned last month that a review of finances would have to be put… Continue reading SMG Defends “Best Practice” Approach
Following months of negotiation, global media group WPP has now announced that it is seeking the consent of the Takeover Panel to invoke the material adverse change condition in relation to its offer for Tempus Group.In a statement issued this morning, WPP said that it “remains convinced of the strategic merits of combining WPP and… Continue reading WPP Seeks Escape From Tempus Deal
According to press reports this morning SMG has offered all of its employees voluntary redundancy as part of a cost-cutting exercise following a drop in profits for the first half of this year of over 30% (see SMG Profits Stung By Ad Slowdown). In order to avoid forced redundancies, SMG has given its employees until… Continue reading SMG Offers All Employees Voluntary Redundancy
The Advertising Standards Authority (ASA) has appointed a new director to develop the self-regulation of paid for advertising within the new media sector.Alan Chant has taken up the newly created position and will oversee the development of the Admark internet advertising scheme. The scheme supports the extension of self-regulation in the sector by encouraging advertisers… Continue reading ASA Appoints New Media Director
After months of negotiation, global media group WPP has now announced that it is seeking the consent of the Takeover Panel to invoke the material adverse change condition in relation to its offer for Tempus Group (see WPP Poised To Make Counter Bid For Tempus) In a statement issued this morning, WPP said that it… Continue reading WPP Seeks Escape From Tempus Deal
