The advent of the new BARB measurement system is fast approaching. It is hoped that its new technology, new panel and new design will cope with the increasing complexity of the UK’s broadcast environment where the current system is straining. However, the teething problems are inevitable for those who deal in television, as Denise Turner,… Continue reading BARB: The Next Generation
In 2000, online retail failed to make any kind of impression in Italy, Austria or Spain, with online sales reaching just to $560 million in Italy and $240 million and $120 million in Austria and Spain respectively, according to Datamonitor. By 2005, the Italian market will have outstripped the Austrian and Spain markets, says the… Continue reading Online Retail To 2005 Set To Boom In Italy
The Wireless Marketing Association (WMA) has announced a series of “aggressive” initiatives to prevent mobile phone users from receiving unwanted SMS adverts.The WMA has warned that British advertisers found spamming without permission will be banned from using SMS facilities and will be added to a mobile marketing blacklist. The body has launched an online complaints… Continue reading WMA Launches Anti-Spam Initiatives
Forrester Research have revealed that results of the latest Forrester Online Retail Index. According to figures for October, total spending online in the US decreased from $4.0 billion in September to $3.6 billion in October. The number of households shopping online decreased to 13.7 million in October, from 15.2 million in September and consumers spent… Continue reading US Online Spending Falls In October
Pre-tax profits at GWR Group fell by 70.2% during the six months to 30 September 2001 to £2.8 million, the company announced this morning.The decline is clearly a result of the deteriorating advertising market that has hit virtually all media companies over recent months. GWR said that advertising revenues were down by 5.9%, but claimed… Continue reading GWR Profits Drop 70% On Poor Advertising Market
The ITC has announced the appointment of Steve Perkins as controller of advertising and programming standards and Martin Hart as controller of advertising and programming policy within its newly merged Advertising and Programmes Group.Perkins, previously head of the ITC’s factual programming department, takes up the new position with immediate effect and will lead a team… Continue reading ITC Announces Senior Appointments
Paragon Publishing has launched an unofficial title for Microsoft’s first contribution to the games console market- the Xbox. The move will once again put the publisher up against it main rival in the gaming magazine market, Future, which holds the licence to publish the official magazine for the system, and is also planning its own… Continue reading Paragon Aims For New Console Market
eMarketer reports that online consumer spending in the US will rise by more than 20% to reach $10.7 billion in Q4 2001. eMarketer’s Online Holiday Shopping 2001 report, drawn from a variety of sources and forecast in line with retail projections against the quarterly assessments from the US Department of Commerce, also predicts that 14.1… Continue reading US Online Shopping Boom Forecast For Q4
According to the latest Pew Internet report, 17% of US internet users have been asked to pay for something that used to be free online and 12% of Internet users, more than 13 million people, say a favourite site has gone out of business as a result of the advertising slowdown and subsequent effects on… Continue reading Internet Users Unwilling To Pay For Content, Says Pew
Telewest, which recently rebranded to Telewest Broadband and announced plans to develop an interactive TV service with NTL (see NTL And Telewest To Launch iTV Service), was the best performer in last week’s media market. Stock jumped 47.06% in week on week analysis to finish at 75p, up 24p on the week before.Future Network, which… Continue reading Sharewatch
