The latest BARB data on digital viewing shows that in all homes, viewing share of non-terrestrial channels continues to increase as the penetration of non-analogue services also grows. The year on year growth in viewing share for Other channels during September was over 4 percentage points, with the average share reaching just over 20%.The subsequent… Continue reading Digital Viewing Round-Up – September 2001
Jack Myers, chief economist at Jack Myers Reports, has today set out his predictions of the impact of technological developemnts in the television industry, claiming that interactive TV (iTV) is extremely important to the future of media and advertising. In this morning’s report, Myers says that investment and education in iTV technologies and capabilities is… Continue reading Interactive TV Is Vital To Advertisers’ Future, Says Myers
According to press reports this morning SMG has offered all of its employees voluntary redundancy as part of a cost-cutting exercise following a drop in profits for the first half of this year of over 30% .In order to avoid forced redundancies, SMG has given its employees until the end of this week to to… Continue reading SMG Offers Voluntary Redundancies
The latest BARB data on digital viewing shows that in all homes, viewing share of non-terrestrial channels continues to increase as the penetration of non-analogue services also grows. The year on year growth in viewing share for Other channels during September was over 4 percentage points, with the average share reaching just over 20%.The subsequent… Continue reading Digital Viewing Round-Up – September 2001
BSkyB has secured the sales contract for Emap’s portfolio of six digital music channels in a deal thought to be worth around £15m.From 1 January next year Sky will take responsibility for advertising sales for the Box, Smash Hits, Magic, Q, Kiss and Kerrang, all of which are extensions of Emap’s magazine and radio portfolio.The… Continue reading BSkyB Wins Emap Ad Sales Contract
In 1998, 96-sheet was as big as it got for most advertisers, with only 5 outsize outdoor sites in existence, according to Outdoor Connection, which by 1999 had grown to 41 and during 2000 doubled again. The medium’s continued growth to around 110 national banner opportunities currently available and a growing number of other, London-based… Continue reading Feature: Size Matters In Outdoor
Its hard to offend with a sofa, unless there are TV DIY make-over teams in the vicinity, but this feat was achieved by DFS when 65 viewers complained about its TV advertisement during August. The commercial quoted spoof statistics in answer to the question “What turns you on?”. Accompanying visuals for “46% of you get… Continue reading DFS Ad Complaints Rejected By ITC
SMG, which is reported to have offered all 1,700 of its staff the option of voluntary redundancy (see SMG Offers Voluntary Redundancies), has defended its approach, insisting that it is following “best practice.”A spokesman today drew attention to the fact that SMG warned last month that a review of finances would have to be put… Continue reading SMG Defends “Best Practice” Approach
BBC Worldwide has had to re-submit its January to June ABC certificate for Top Gear magazine after wrongly classifying 14,000 bulk copies as newsstand sales.In its original ABC certificate Top Gear reported 13,833 copies as issue-specific bulk copies, meaning that they counted as actual sales. In fact the copies were part of a sampling arrangement… Continue reading BBC Worldwide Corrects ABC Error
Wireless technologies ‘have the power to reshape whole industries and create a future that is altogether different from today’s mobile commerce (m-commerce) world’, according to a new report from the Accenture Institute for Strategic Change. The researchers of the Future of Wireless: Different Than You Think, Bolder Than You Imagine report, which was released last… Continue reading Wireless Technologies To Have Dramatic Impact, Says Accenture
